How is the Developer's Territory for a Goldfish Swim School defined?

According to the 2025 Goldfish Swim School Franchise Disclosure Document, the Developer's Territory is defined as a geographical area described in Attachment 1 of the agreement. However, the territory does not include enclosed malls, institutions like hospitals or schools, airports, airport properties, parks (including theme, entertainment, or amusement parks), casinos, military bases, and sports arenas, even if they are located within the defined territory. Additionally, the territory excludes any specifically identified restricted area surrounding an existing Goldfish Swim School within the territory as of the agreement date. The agreement does not grant any exclusivity regarding the use of trademarks within the territory.

This means that while a developer is granted rights to a specific geographical area, there are significant limitations on where they can establish a Goldfish Swim School. The exclusion of high-traffic locations like malls and entertainment venues, as well as protected zones around existing schools, could limit the available viable locations. The lack of trademark exclusivity further implies that Goldfish Swim School retains the right to operate or franchise other locations within the same general territory.

Prospective developers should carefully review Attachment 1 and conduct thorough due diligence to understand the specific geographical boundaries and restrictions within their assigned territory. They should also inquire about the locations of existing Goldfish Swim School franchises and any planned future developments in or near their territory. Understanding these limitations is crucial for assessing the potential market and profitability of a Goldfish Swim School franchise.