How must a Goldfish Swim School Developer present themselves to the public during the term of the agreement?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. You must immediately cease to operate your business under this Agreement and must not thereafter, directly or indirectly, represent to the public or hold yourself out as a present or former developer of ours.
- G.
Developer shall not use the words "Goldfish™" or "Goldfish Swim School®," or any part thereof, as part of its corporate or other name.
Franchisor has established and maintains an Internet website at the uniform resource locator www.goldfishswimschool.com that provides information about the System and the products and services that Franchisor and its franchisees provide.
Franchisor will include at the Goldfish Swim School website an interior page containing information about the Franchised Swim School.
If Franchisor includes such information on the Goldfish Swim School website, Franchisor has the right to require you to prepare all or a portion of the page, at your expense, using a template that Franchisor provides.
All such information shall be subject to Franchisor's approval prior to posting.
Source: Item 22 — CONTRACTS (FDD pages 76–77)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School FDD, during the term of the agreement, a developer must not represent themselves to the public as a current or former developer of Goldfish Swim School after the agreement has been terminated or has expired. Additionally, the developer is prohibited from using the names "Goldfish™" or "Goldfish Swim School®," or any variations thereof, as part of their corporate or business name.
Goldfish Swim School maintains a website at www.goldfishswimschool.com that provides information about the system and the services offered by the franchisor and its franchisees. Goldfish Swim School may include a page on its website containing information about the franchised swim school. The franchisor has the right to require the developer to prepare all or a portion of the page, at the developer's expense, using a template that the franchisor provides. All such information is subject to the franchisor's approval before it is posted.
These stipulations ensure that the Goldfish Swim School brand is protected and that consistent messaging is delivered to the public. By controlling the use of its name and trademarks, Goldfish Swim School can maintain its brand identity and prevent confusion among customers. The franchisor's control over online marketing and website content further reinforces this brand management strategy. A prospective franchisee should be aware of these requirements and ensure they are prepared to adhere to them throughout the term of their agreement and even after termination or expiration.