Does Goldfish Swim School designate an area of primary responsibility for the franchisee?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
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- designate your designated area (area of primary responsibility). (Section 2.5; See also ITEM 12)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, Goldfish Swim School does designate an area of primary responsibility for its franchisees. Prior to opening a franchised swim school, Goldfish Swim School will designate the franchisee's designated area, which is also referred to as the area of primary responsibility.
Goldfish Swim School also provides criteria for site selection and evaluates sites proposed by the franchisee for the location of the swim school. These criteria include general population and income levels, the population size of children under the age of 9, and proximity to competitors. The review process for site selection takes approximately 30 days.
This designated area of primary responsibility gives the franchisee an exclusive territory where Goldfish Swim School will not establish another franchise, offering a degree of market protection. However, it is important for prospective franchisees to understand the specific boundaries and conditions of this designated area, as well as Goldfish Swim School's rights to modify or alter it. Understanding these factors is crucial for assessing the potential market and competition within the assigned territory.