What criteria does Goldfish Swim School use for site selection when evaluating potential locations?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
The general site selection and evaluation criteria or factors that we consider in approving your site includes the condition of the premises, demographics of the surrounding area including population size of children under the age of 12, proximity to other Goldfish Swim Schools, proximity to competitive businesses, lease requirements, traffic patterns, visibility, vehicular and pedestrian access, proximity to major roads, available parking and overall suitability. We will provide you with written notice of our approval or disapproval of any proposed site within a reasonable time (usually 30 days) after receiving all requested information. If we cannot agree with you on a suitable site for the franchised swim school within 180 days after you sign the Franchise Agreement, we may terminate the Franchise Agreement. (Sections 5.1 and 5.2).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School FDD, the franchisor provides general site selection criteria for franchisees to follow when choosing a location. If a franchisee has a potential site, Goldfish Swim School may approve the site after evaluating it. If the franchisee does not have a proposed site, Goldfish Swim School will designate a geographic area in which the franchisee must locate the swim school. The franchisee is ultimately responsible for finding and securing a site that meets Goldfish Swim School's standards.
The criteria that Goldfish Swim School considers when evaluating a potential site include the condition of the premises, the demographics of the surrounding area (including the population size of children under 12), proximity to other Goldfish Swim School locations, proximity to competitors, lease requirements, traffic patterns, visibility, vehicular and pedestrian access, proximity to major roads, available parking, and overall suitability.
Goldfish Swim School will provide written notice of approval or disapproval of a proposed site within 30 days of receiving all requested information. If a suitable site cannot be agreed upon within 180 days after signing the Franchise Agreement, Goldfish Swim School has the right to terminate the agreement. Franchisees are required to use a real estate broker approved by Goldfish Swim School and the franchisor reserves the right to designate a specific supplier for real estate acquisition services.