What criteria does Goldfish Swim School use to evaluate a proposed relocation site?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
You will operate the franchise from one location that we approve. You must receive our written permission before relocating. In order to analyze the proposed location for the relocated franchised swim school, we will use the same criteria as we use to evaluate an initial location. If you can no longer use the location due to circumstances beyond your control or fault, including destruction of the premises, you may be allowed to relocate.
Source: Item 12 — TERRITORY (FDD pages 42–44)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, the same criteria used for evaluating an initial location are applied to a proposed relocation site. These criteria include the condition of the premises, demographics of the surrounding area (specifically the population size of children under 12), proximity to other Goldfish Swim School locations, and proximity to competitive businesses. Additional factors considered are lease requirements, traffic patterns, visibility, vehicular and pedestrian access, proximity to major roads, available parking, and the overall suitability of the site.
For a prospective franchisee, this means that if they need to relocate their Goldfish Swim School, the new site will undergo a similar rigorous evaluation process as the original location. This ensures that the relocated swim school maintains the same standards and potential for success as the initial site. Franchisees should be prepared to provide comprehensive information about the proposed relocation site to Goldfish Swim School for their review.
It is important to note that Goldfish Swim School must provide written permission before a franchisee can relocate. This requirement protects the brand's interests and ensures that any relocation aligns with the company's strategic goals. The FDD also mentions that relocation may be permitted if the original location can no longer be used due to circumstances beyond the franchisee's control, such as the destruction of the premises, adding a layer of flexibility in unforeseen situations.