Who controls the creative concepts, materials, and media used in Goldfish Swim School advertisements?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 11: FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING]
Our affiliate will administer the Brand Fund as follows:
- (a) Through our affiliate, we will control the creative concepts and the materials and media to be used, and we will determine the placement and allocation of advertisements. Through our affiliate, we may use print, television, radio, Internet or other media for advertisements and promotions. Neither we nor our affiliate guarantee that any particular franchisee will benefit directly or in proportion to their contribution from the placement of advertising by the Brand Fund.
- (b) Through our affiliate, we may use your contributions to meet or reimburse us for any cost of producing, maintaining, administering and directing consumer advertising (including the cost of preparing and conducting television, radio, Internet, magazine, direct mail and newspaper advertising campaigns and other public relations activities; hosting an Internet web page of similar activities; employing advertising agencies to assist therein; providing promotional brochures; conducting market research; and providing other marketing materials to franchisees). Your contributions to the Brand Fund administered by our affiliate are in a separate account of our affiliate, separate from our funds, and will not be used for any of our general operating expenses, except for our reasonable administrative costs and overhead related to the administration of the Brand Fund. Neither we nor our affiliate will use Brand Fund contributions for the direct solicitation of franchise sales.
- (c) Through our affiliate, we expect to use all contributions in the fiscal year they are made. Through our affiliate, we will use any interest or other earnings of the Brand Fund before we use current contributions. We intend for the Brand Fund to be perpetual, but we have the right to terminate it if necessary. We will not terminate the Brand Fund until all contributions and earnings have been used for advertising and promotional purposes or we have returned your pro rata share.
- (d) All Goldfish Swim Schools owned by us or an affiliate will make contributions to the Brand Fund at the same basis as required of franchisees.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, the creative concepts, materials, and media used in advertisements are controlled by Goldfish Swim School's affiliate. This affiliate also determines the placement and allocation of advertisements, utilizing print, television, radio, Internet, and other media for advertising and promotions. Goldfish Swim School does not guarantee that any particular franchisee will benefit directly or in proportion to their contribution from the placement of advertising by the Brand Fund.
Franchisees are required to participate in promotional campaigns established by Goldfish Swim School for their region. Additionally, Goldfish Swim School retains sole rights to market on the Internet, including the use of websites, domain names, and social media. Franchisees must obtain approval before establishing a presence or marketing on the Internet or social media.
Goldfish Swim School also established a Brand Advisory Council (BAC) consisting of up to 5 franchisees. The BAC provides input and suggestions into all areas of System operations, including marketing, but does not have decision-making authority. Goldfish Swim School retains the power to form, change, or dissolve the BAC or any advertising council.