How does Goldfish Swim School communicate its standards and specifications to franchisees?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
We communicate our standards and specifications to you when we evaluate your proposed location for the franchised swim school during training, before you conduct your initial advertising expense, during on-site opening assistance, during periodic visits to your franchise location and through the Confidential Brand Standards Manual (including periodic bulletins). We will periodically issue new standards and specifications (if any) through written notices. We have created standards and specifications for the development of your franchised swim school. We have required vendors and suppliers as identified in the Confidential Brand Standards Manual and we reserve the right to designate required additional vendors or suppliers, or revoke the approval of suppliers as we determine in our discretion from time to time in the future, and will provide you notice through the Confidential Brand Standards Manual.
Source: Item 8 — RESTRICTIONS ON SOURCES OF SERVICES AND PRODUCTS (FDD pages 27–30)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, the brand communicates its standards and specifications through several channels. These include evaluating the franchisee's proposed location, training programs, initial advertising guidance, on-site opening assistance, periodic visits to the franchise location, and the Confidential Brand Standards Manual, which also includes periodic bulletins. This multi-faceted approach ensures franchisees receive consistent and updated information.
The Confidential Brand Standards Manual is a central resource, containing specifications for all required supplies, including furniture, fixtures, computer equipment, inventory, and signage. Franchisees are required to purchase these "Approved Supplies" from suppliers approved by Goldfish Swim School. The manual also outlines the standards for the computer system, networking equipment, security software, and internet service that franchisees must maintain.
Goldfish Swim School also communicates standards and specifications through written notices for any new or updated requirements. This ongoing communication helps franchisees stay informed of any changes to the brand's standards. Franchisees are obligated to adhere to these standards and purchase goods and services from approved suppliers, with approximately 80% to 95% of initial expenditures and 35% to 45% of ongoing expenses tied to these requirements. This highlights the importance of understanding and complying with the brand's standards and approved supplier network.