How does Goldfish Swim School communicate its standards and specifications for the franchised swim school to franchisees?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
We communicate our standards and specifications to you when we evaluate your proposed location for the franchised swim school during training, before you conduct your initial advertising expense, during on-site opening assistance, during periodic visits to your franchise location and through the Confidential Brand Standards Manual (including periodic bulletins). We will periodically issue new standards and specifications (if any) through written notices. We have created standards and specifications for the development of your franchised swim school. We have required vendors and suppliers as identified in the Confidential Brand Standards Manual and we reserve the right to designate required additional vendors or suppliers, or revoke the approval of suppliers as we determine in our discretion from time to time in the future, and will provide you notice through the Confidential Brand Standards Manual.
Source: Item 8 — RESTRICTIONS ON SOURCES OF SERVICES AND PRODUCTS (FDD pages 27–30)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, Goldfish Swim School communicates its standards and specifications through several channels. These include evaluating the proposed location, training programs, initial advertising guidance, on-site opening assistance, periodic visits to the franchise location, and the Confidential Brand Standards Manual, which includes periodic bulletins. This manual serves as a central repository for the standards and specifications franchisees must adhere to.
Goldfish Swim School also periodically issues new standards and specifications through written notices. These standards cover various aspects of the business, including the development of the franchised swim school. Franchisees are required to purchase all supplies, including furniture, fixtures, computer equipment, inventory, and signage, from approved suppliers under the specifications detailed in the Confidential Brand Standards Manual. Goldfish Swim School retains the right to designate additional vendors or suppliers, or revoke the approval of existing suppliers, providing notice of these changes through the manual.
Prospective franchisees should understand that a significant portion of their initial and ongoing expenditures will be subject to these standards and specifications. Goldfish Swim School estimates that 80% to 95% of the initial costs for establishing the swim school and 35% to 45% of ongoing expenditures will be for goods and services that must be purchased from approved suppliers or according to their standards. This highlights the importance of carefully reviewing the Confidential Brand Standards Manual and understanding the approved supplier network to accurately assess the financial implications of operating a Goldfish Swim School franchise.