What is the average total revenue for a Goldfish Swim School location?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
at a particular location or under particular circumstances.
Bases
The following Financial Performance Representation shown in the Table 1 below are unaudited average numbers derived from the actual historical performance for the 2024 calendar year of all our franchisees who have been open for at least 12 months as of December 31, 2024. Financial results of our affiliates which operate businesses substantially similar to the business being franchised, are not included. Since we measured only those Franchised Swim Schools that completed 12 months of operation as of December 31, 2024, 155 of our Franchised Swim Schools of the 172 total Franchised Swim Schools met these criteria. In Table 1 below, we display the average performance of the 155 Franchised Swim Schools that met these criteria, and of these, how many Franchised Swim Schools met or exceeded the stated average performance, as well as the performance for the 25th percentile (1st quartile), median performance (2nd quartile), and 75th percentile (3rd quartile), as well as the low and high (4th quartile) range for each line item. For each of the line items disclosed in the below Table 1, the number represented is the actual performance of the Franchised Swim School for that quartile or range in that reported line item. In other words, the performance reported in the 1st quartile column is not one single Franchised Swim School, but the performance of a Franchised Swim School that represents the 25th percentile for that line item. Each of the 155 Franchised Swim Schools included in the Financial Performance Representation in Table 1 each have unique geographic and market characteristics. However, other than the geographic and market characteristics of the reporting Franchised Swim Schools, there are no material differences in the economic or market conditions known to, or reasonably ascertainable by us between the business operated by the reporting Franchised Swim Schools and the business being franchised.
The following Financial Performance Representation shown in the Table 2 below are unaudited average numbers derived from the actual historical performance for the 2024 calendar year of all our franchisees who have been open for their first full calendar year, meaning that these Franchised Swim Schools were open at least 12 months but less than 24 months as of December 31, 2024. Since we measured only those Franchised Swim Schools that were open at least 12 months but less than 24 months of operation as of December 31, 2024, 19 of our Franchised Swim Schools of the 172 total Franchised Swim Schools met these criteria. In Table 2 below, we display the average performance of the 19 Franchised Swim Schools that met these criteria, and of these, how many Franchised Swim Schools met or exceeded the stated average performance, as well as the performance for the 25th percentile (1st quartile), median performance (2nd quartile), and 75th percentile (3rd quartile), as well as the low and high (4th quartile) range for each line item. For each of the line items disclosed in the below Table 2, the number represented is the actual performance of the Franchised Swim School for that quartile or range in that reported line item. In other words, the performance reported in the 1st quartile column is not one single Franchised Swim School, but the performance of a Franchised Swim School that represents the 25th percentile for that line item. Each of the 19 Franchised Swim Schools included in the Financial Performance Representation in Table 2 each have unique geographic and market characteristics. However, other than the geographic and market characteristics of the reporting Franchised Swim Schools, there are no material differences in the economic or market conditions known to, or reasonably ascertainable by us between the business operated by the reporting Franchised Swim Schools and the business being franchised.
Assumptions
For each Table 1 and Table 2, the data provided below is the average performance for the Reporting Franchised Swim Schools for calendar year 2024. The market where your Goldfish Swim School® is located, however, may be in a markedly different urban or suburban area. Accordingly, the average results achieved by our reporting Franchised Swim Schools may not be typical for those in your area.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 65–68)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, Item 19 includes financial performance representations based on historical data from franchisees. Table 1 displays the average performance of 155 franchised swim schools open for at least 12 months as of December 31, 2024. The average total revenue for these locations was $1,883,624.
In addition to the average, Goldfish Swim School also provides data on the 25th percentile ($1,016,372), median ($1,473,513), and 75th percentile ($2,612,513) revenues. The high revenue location reached $4,195,398. The revenues are broken down into swim lessons and other revenue, with swim lessons averaging $1,791,115 and other revenue (including birthday parties, vending, retail, and registration) averaging $92,509.
Table 2 presents data from a smaller subset of 19 locations that had been open for their first full calendar year (12-24 months) as of December 31, 2024. For these newer locations, the average total revenue was $2,147,104. The 25th percentile revenue was $1,479,757, the median was $1,979,745, and the 75th percentile was $2,629,994. The highest revenue location in this group reached $6,245,914. Swim lessons accounted for an average of $2,050,837, while other revenue averaged $96,267.
It is important to note that these figures are unaudited averages and that individual results may vary. Goldfish Swim School emphasizes that there is no assurance that a franchisee will earn as much. The FDD also points out that the geographic and market characteristics of each location are unique, which can impact financial performance. Prospective franchisees should carefully consider these factors and conduct their own due diligence before investing.