What is the average revenue for swim lessons at a Goldfish Swim School, as shown in Table 1?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
at a particular location or under particular circumstances.
Bases
The following Financial Performance Representation shown in the Table 1 below are unaudited average numbers derived from the actual historical performance for the 2024 calendar year of all our franchisees who have been open for at least 12 months as of December 31, 2024. Financial results of our affiliates which operate businesses substantially similar to the business being franchised, are not included. Since we measured only those Franchised Swim Schools that completed 12 months of operation as of December 31, 2024, 155 of our Franchised Swim Schools of the 172 total Franchised Swim Schools met these criteria. In Table 1 below, we display the average performance of the 155 Franchised Swim Schools that met these criteria, and of these, how many Franchised Swim Schools met or exceeded the stated average performance, as well as the performance for the 25th percentile (1st quartile), median performance (2nd quartile), and 75th percentile (3rd quartile), as well as the low and high (4th quartile) range for each line item. For each of the line items disclosed in the below Table 1, the number represented is the actual performance of the Franchised Swim School for that quartile or range in that reported line item. In other words, the performance reported in the 1st quartile column is not one single Franchised Swim School, but the performance of a Franchised Swim School that represents the 25th percentile for that line item. Each of the 155 Franchised Swim Schools included in the Financial Performance Representation in Table 1 each have unique geographic and market characteristics. However, other than the geographic and market characteristics of the reporting Franchised Swim Schools, there are no material differences in the economic or market conditions known to, or reasonably ascertainable by us between the business operated by the reporting Franchised Swim Schools and the business being franchised.
The following Financial Performance Representation shown in the Table 2 below are unaudited average numbers derived from the actual historical performance for the 2024 calendar year of all our franchisees who have been open for their first full calendar year, meaning that these Franchised Swim Schools were open at least 12 months but less than 24 months as of December 31, 2024. Since we measured only those Franchised Swim Schools that were open at least 12 months but less than 24 months of operation as of December 31, 2024, 19 of our Franchised Swim Schools of the 172 total Franchised Swim Schools met these criteria. In Table 2 below, we display the average performance of the 19 Franchised Swim Schools that met these criteria, and of these, how many Franchised Swim Schools met or exceeded the stated average performance, as well as the performance for the 25th percentile (1st quartile), median performance (2nd quartile), and 75th percentile (3rd quartile), as well as the low and high (4th quartile) range for each line item.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 65–68)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, Table 1 presents the unaudited average financial performance for the 2024 calendar year for franchisees open for at least 12 months as of December 31, 2024. Of the 172 total franchised swim schools, 155 met this criterion. The data includes the average performance of these 155 schools, the number and percentage exceeding the average, and performance metrics for the 25th percentile, median, 75th percentile, and the low and high ranges. The financial performance representation is based on information provided by franchisees that Goldfish Swim School believes to be reliable, though it was prepared without an audit. Substantiation of the financial information will be made available to you upon reasonable request.
For swim lessons, the average revenue was $2,050,837. Of the 155 locations, 95.5% surpassed the low revenue amount, while 65 locations (41.9%) surpassed the average revenue for swim lessons. The 25th percentile revenue for swim lessons was $270,919, the median was $1,381,954, the 75th percentile was $1,851,920, and the high was $6,072,092.
It is important to note that these figures represent the performance of existing Goldfish Swim School locations and that individual results may vary. The FDD emphasizes that there is no assurance that a new franchisee will achieve the same level of revenue. The document also highlights that the market where a Goldfish Swim School is located can significantly impact its performance, and the average results achieved by reporting franchisees may not be typical for all areas. Prospective franchisees should consider these factors and conduct their own due diligence to assess the potential financial performance of a Goldfish Swim School in their specific market.