What was the average profit before other expenses for Goldfish Swim School locations?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchised Swim Schools may not be typical for those in your area.
Table 1
| REVENUE | Average | Revenues # Surpassing % Surpassing Low | 1st Quartile | Median | 3rd Quartile | High | |---|---|---|---|---|---|---| | SWIM LESSONS | 2,050,837 | 95.5% 65 41.9% 270,919 | 1 ,381,954 | 1 ,851,920 | 2 ,522,329 | 6 ,072,092 | | OTHER (1) | 96,267 | 4.5% 71 45.8% 1 0,073 | 6 3,910 | 9 2,979 | 119,262 | 284,331 | | TOTAL REVENUE | 2,147,104 | 100.0% 67 43.2% 280,992 | 1 ,479,757 | 1 ,979,745 | 2 ,629,994 | 6 ,245,914 | | OPERATING EXPENSES | | | | | | | | PAYROLL AND RELATED EXPENSES (2) | 734,110 | 34.2% 63 40.6% 254,358 | 543,029 | 681,134 | 901,574 | 1 ,628,682 | | SUPPLIES (3) | 59,201 | 2.8% 67 43.2% 9,732 | 3 6,170 | 5 2,101 | 8 2,648 | 135,086 | | MERCHANT FEES | 53,008 | 2.5% 71 45.8% 7,224 | 3 6,014 | 5 0,121 | 6 4,647 | 164,050 | | REPAIRS AND MAINTENANCE | 70,276 | 3.3% 70 45.2% 1 0,491 | 4 0,347 | 6 6,664 | 9 1,216 | 236,599 | | INSURANCE (4) | 37,115 | 1.7% 56 36.1% 9,296 | 2 0,424 | 3 1,283 | 4 4,236 | 215,057 | | RENT AND OCCUPANCY COSTS (5) | 213,274 | 9.9% 56 36.1% 4 8,435 | 143,478 | 187,757 | 249,318 | 1 ,240,067 | | UTILITIES 6) | 65,292 | 3.0% 66 42.6% 1 5,675 | 4 9,126 | 6 0,301 | 7 6,758 | 168,508 | | ROYALTIES | 128,826 | 6.0% 67 43.2% 1 6,860 | 8 8,785 | 118,785 | 157,800 | 374,755 | | NATIONAL ADVERTISING FUND | 42,942 | 2.0% 67 43.2% 5,620 | 2 9,595 | 3 9,595 | 5 2,600 | 124,918 | | ADVERTISING AND MARKETING (7) | 63,941 | 3.0% 76 49.0% 1 0,007 | 4 7,426 | 6 3,841 | 8 0,767 | 152,494 | | TOTAL OPERATING EXPENSES | 1,467,985 | 68.4% 58 37.4% 556,370 | 1 ,121,082 | 1 ,368,523 | 1 ,747,657 | 3 ,178,558 | | PROFIT BEFORE OTHER EXPENSES (8) | 679,119 | 31.6% 69 44.5% (685,464) | 361,153 | 617,147 | 897,409 | 3 ,141,627 | Table 2
| REVENUE | Average | Revenues # Surpassing % Surpassing Low | 1st Quartile | Median | 3rd Quartile | High |
|---|---|---|---|---|---|---|
| SWIM LESSONS | 1,791,115 | 95.1% 8 42.1% 270,919 | 977,756 | 1 ,370,488 | 2 ,526,258 | 4 ,037,114 |
| OTHER (1) | 92,509 | 4.9% 10 52.6% 1 0,073 | 5 1,717 | 9 7,718 | 119,203 | 199,291 |
| TOTAL REVENUE | 1,883,624 | 100.0% 8 42.1% 280,992 | 1 ,016,372 | 1 ,473,513 | 2 ,612,513 | 4 ,195,398 |
| OPERATING EXPENSES | ||||||
| PAYROLL AND RELATED EXPENSES (2) | 659,144 | 35.0% 8 42.1% 319,270 | 459,472 | 590,700 | 844,493 | 1 ,103,510 |
| SUPPLIES (3) | 51,241 | 2.7% 10 52.6% 9,732 | 3 3,422 | 5 2,101 | 6 6,432 | 8 5,845 |
| MERCHANT FEES REPAIRS AND MAINTENANCE | 46,891 59,522 | 2.5% 3.2% 8 7 42.1% 36.8% 7,224 1 1,020 | 2 6,548 2 7,193 | 3 9,732 4 6,179 | 6 4,801 8 6,544 | 110,329 136,560 |
| INSURANCE (4) | 27,493 | 1.5% 8 42.1% 1 2,329 | 1 6,831 | 2 6,238 | 3 5,341 | 6 7,740 |
| RENT AND OCCUPANCY COSTS (5) | 276,763 | 14.7% 7 36.8% 4 8,435 | 114,830 | 201,801 | 306,137 | 1 ,240,067 |
| UTILITIES (6) | 74,360 | 3.9% 8 42.1% 2 0,804 | 4 6,041 | 7 1,429 | 9 7,297 | 142,779 |
| ROYALTIES | 113,017 | 6.0% 8 42.1% 1 6,860 | 6 0,982 | 8 8,411 | 156,751 | 251,724 |
| NATIONAL ADVERTISING FUND | 37,672 | 2.0% 8 42.1% 5,620 | 2 0,327 | 2 9,470 | 5 2,250 | 8 3,908 |
| ADVERTISING AND MARKETING (7) | 68,771 | 3.7% 11 57.9% 1 0,007 | 4 9,539 | 7 6,459 | 8 5,546 | 135,942 |
| TOTAL OPERATING EXPENSES | 1,414,874 | 75.1% 7 36.8% 721,934 | 963,122 | 1 ,169,800 | 1 ,705,068 | 3 ,178,558 |
| PROFIT BEFORE OTHER EXPENSES (8) | 468,750 | 24.9% 9 47.4% (685,464) | 9 2,773 | 379,193 | 907,445 | 1 ,460,401 |
- (1) Other Revenue includes birthday parties, vending, retail revenue, and registration revenues.
- (2) Includes all hourly and management labor and payroll taxes and does not include owner's compensation.
- (3) Supplies includes pool supplies, cost of vending and food sales, and other operating supplies.
- (4) Insurance expenses include premiums for all required insurance policies, including liability, workers' compensation, and health insurance.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 65–68)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, Item 19 provides financial performance representations based on data from franchisees. Table 1 includes data from 155 locations that were open for at least 12 months as of December 31, 2024. The average profit before other expenses for these locations was $679,119. It is important to note that 'other expenses' would include items such as interest expense, taxes, depreciation, amortization, owner compensation, and other miscellaneous costs.
Table 2 presents data from a smaller subset of 19 locations that had been open for their first full calendar year, meaning between 12 and 24 months as of December 31, 2024. For these locations, the average profit before other expenses was $468,750. The FDD emphasizes that these figures are unaudited averages and that individual results may vary.
A prospective franchisee should consider that the financial performance of Goldfish Swim School locations can differ significantly based on geographic and market characteristics. The FDD also highlights that the average results achieved by the reporting franchisees may not be typical for a new franchisee's area. It is crucial to review the assumptions and bases underlying these financial performance representations and to conduct thorough due diligence, including seeking professional financial advice, before making any investment decisions.