What is the average amount spent on rent and occupancy costs for a Goldfish Swim School location?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchised Swim Schools may not be typical for those in your area.
Table 1
| REVENUE | Average | Revenues # Surpassing % Surpassing Low | 1st Quartile | Median | 3rd Quartile | High | |---|---|---|---|---|---|---| | SWIM LESSONS | 2,050,837 | 95.5% 65 41.9% 270,919 | 1 ,381,954 | 1 ,851,920 | 2 ,522,329 | 6 ,072,092 | | OTHER (1) | 96,267 | 4.5% 71 45.8% 1 0,073 | 6 3,910 | 9 2,979 | 119,262 | 284,331 | | TOTAL REVENUE | 2,147,104 | 100.0% 67 43.2% 280,992 | 1 ,479,757 | 1 ,979,745 | 2 ,629,994 | 6 ,245,914 | | OPERATING EXPENSES | | | | | | | | PAYROLL AND RELATED EXPENSES (2) | 734,110 | 34.2% 63 40.6% 254,358 | 543,029 | 681,134 | 901,574 | 1 ,628,682 | | SUPPLIES (3) | 59,201 | 2.8% 67 43.2% 9,732 | 3 6,170 | 5 2,101 | 8 2,648 | 135,086 | | MERCHANT FEES | 53,008 | 2.5% 71 45.8% 7,224 | 3 6,014 | 5 0,121 | 6 4,647 | 164,050 | | REPAIRS AND MAINTENANCE | 70,276 | 3.3% 70 45.2% 1 0,491 | 4 0,347 | 6 6,664 | 9 1,216 | 236,599 | | INSURANCE (4) | 37,115 | 1.7% 56 36.1% 9,296 | 2 0,424 | 3 1,283 | 4 4,236 | 215,057 | | RENT AND OCCUPANCY COSTS (5) | 213,274 | 9.9% 56 36.1% 4 8,435 | 143,478 | 187,757 | 249,318 | 1 ,240,067 | | UTILITIES 6) | 65,292 | 3.0% 66 42.6% 1 5,675 | 4 9,126 | 6 0,301 | 7 6,758 | 168,508 | | ROYALTIES | 128,826 | 6.0% 67 43.2% 1 6,860 | 8 8,785 | 118,785 | 157,800 | 374,755 | | NATIONAL ADVERTISING FUND | 42,942 | 2.0% 67 43.2% 5,620 | 2 9,595 | 3 9,595 | 5 2,600 | 124,918 | | ADVERTISING AND MARKETING (7) | 63,941 | 3.0% 76 49.0% 1 0,007 | 4 7,426 | 6 3,841 | 8 0,767 | 152,494 | | TOTAL OPERATING EXPENSES | 1,467,985 | 68.4% 58 37.4% 556,370 | 1 ,121,082 | 1 ,368,523 | 1 ,747,657 | 3 ,178,558 | | PROFIT BEFORE OTHER EXPENSES (8) | 679,119 | 31.6% 69 44.5% (685,464) | 361,153 | 617,147 | 897,409 | 3 ,141,627 | Table 2
| REVENUE | Average | Revenues # Surpassing % Surpassing Low | 1st Quartile | Median | 3rd Quartile | High |
|---|---|---|---|---|---|---|
| SWIM LESSONS | 1,791,115 | 95.1% 8 42.1% 270,919 | 977,756 | 1 ,370,488 | 2 ,526,258 | 4 ,037,114 |
| OTHER (1) | 92,509 | 4.9% 10 52.6% 1 0,073 | 5 1,717 | 9 7,718 | 119,203 | 199,291 |
| TOTAL REVENUE | 1,883,624 | 100.0% 8 42.1% 280,992 | 1 ,016,372 | 1 ,473,513 | 2 ,612,513 | 4 ,195,398 |
| OPERATING EXPENSES | ||||||
| PAYROLL AND RELATED EXPENSES (2) | 659,144 | 35.0% 8 42.1% 319,270 | 459,472 | 590,700 | 844,493 | 1 ,103,510 |
| SUPPLIES (3) | 51,241 | 2.7% 10 52.6% 9,732 | 3 3,422 | 5 2,101 | 6 6,432 | 8 5,845 |
| MERCHANT FEES REPAIRS AND MAINTENANCE | 46,891 59,522 | 2.5% 3.2% 8 7 42.1% 36.8% 7,224 1 1,020 | 2 6,548 2 7,193 | 3 9,732 4 6,179 | 6 4,801 8 6,544 | 110,329 136,560 |
| INSURANCE (4) | 27,493 | 1.5% 8 42.1% 1 2,329 | 1 6,831 | 2 6,238 | 3 5,341 | 6 7,740 |
| RENT AND OCCUPANCY COSTS (5) | 276,763 | 14.7% 7 36.8% 4 8,435 | 114,830 | 201,801 | 306,137 | 1 ,240,067 |
| UTILITIES (6) | 74,360 | 3.9% 8 42.1% 2 0,804 | 4 6,041 | 7 1,429 | 9 7,297 | 142,779 |
| ROYALTIES | 113,017 | 6.0% 8 42.1% 1 6,860 | 6 0,982 | 8 8,411 | 156,751 | 251,724 |
| NATIONAL ADVERTISING FUND | 37,672 | 2.0% 8 42.1% 5,620 | 2 0,327 | 2 9,470 | 5 2,250 | 8 3,908 |
| ADVERTISING AND MARKETING (7) | 68,771 | 3.7% 11 57.9% 1 0,007 | 4 9,539 | 7 6,459 | 8 5,546 | 135,942 |
| TOTAL OPERATING EXPENSES | 1,414,874 | 75.1% 7 36.8% 721,934 | 963,122 | 1 ,169,800 | 1 ,705,068 | 3 ,178,558 |
| PROFIT BEFORE OTHER EXPENSES (8) | 468,750 | 24.9% 9 47.4% (685,464) | 9 2,773 | 379,193 | 907,445 | 1 ,460,401 |
(1) Other Revenue includes birthday parties, vending, retail revenue, and registration revenues.
(2) Includes all hourly and management labor and payroll taxes and does not include owner's compensation.
(3) Supplies includes pool supplies, cost of vending and food sales, and other operating supplies.
(4) Insurance expenses include premiums for all required insurance policies, including liability, workers' compensation, and health insurance.
(5) Rent/Occupancy Cost includes gross costs of base rent, CAM (common area maintenance), alarm costs and real estate taxes as reported by our Franchisees. Some Franchisees may reflect rent as "gross rent" based on the terms of the applicable lease agreement. A Franchisee's Rent/Occupancy Cost does not differentiate or account for any free rent, tenant improvement allowance, other credit or charge that may affect annual Rent/Occupancy Cost and may vary for each Franchisee. The amount represented is not a per square foot charge but is the actual costs as reported by our Franchises. Some Franchisee's enter lease agreements with third party landlord's and some Franchisee's may enter into leases with affiliated entities of such Franchisee each of which may affect annual Rent/Occupancy Costs.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 65–68)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, the average rent and occupancy costs vary based on how long the franchise has been open. For the 155 locations open for at least 12 months as of December 31, 2024, the average rent and occupancy costs were $276,763. For the 19 locations open for their first full calendar year, meaning they were open at least 12 months but less than 24 months as of December 31, 2024, the average rent and occupancy costs were $213,274.
It is important to note that these figures are averages and individual Goldfish Swim School locations may experience different rent and occupancy costs. The FDD indicates that rent and occupancy costs include gross costs of base rent, common area maintenance (CAM), alarm costs, and real estate taxes. These costs can be affected by factors such as free rent, tenant improvement allowances, or other credits. The FDD also notes that rent and occupancy costs will vary widely by market.
Prospective franchisees should carefully consider these figures and conduct their own research to determine the expected rent and occupancy costs for their specific location. It is advisable to consult with a real estate professional and review the lease agreement thoroughly to understand all associated costs. Additionally, the FDD advises that written substantiation of all financial information will be made available upon reasonable request.
Goldfish Swim School franchisees should also be aware that the franchisor prepared this financial performance representation based on information provided by franchisees, and it was not audited by a certified public accountant. Individual results may differ, and there is no assurance that a franchisee will achieve the same level of performance.