What is the average amount spent on the National Advertising Fund for a Goldfish Swim School location?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| REVENUE | Average | Revenues # Surpassing % Surpassing Low | 1st Quartile | Median | 3rd Quartile | High |
|---|---|---|---|---|---|---|
| SWIM LESSONS | 1,791,115 | 95.1% 8 42.1% 270,919 | 977,756 | 1 ,370,488 | 2 ,526,258 | 4 ,037,114 |
| OTHER (1) | 92,509 | 4.9% 10 52.6% 1 0,073 | 5 1,717 | 9 7,718 | 119,203 | 199,291 |
| TOTAL REVENUE | 1,883,624 | 100.0% 8 42.1% 280,992 | 1 ,016,372 | 1 ,473,513 | 2 ,612,513 | 4 ,195,398 |
| OPERATING EXPENSES | ||||||
| PAYROLL AND RELATED EXPENSES (2) | 659,144 | 35.0% 8 42.1% 319,270 | 459,472 | 590,700 | 844,493 | 1 ,103,510 |
| SUPPLIES (3) | 51,241 | 2.7% 10 52.6% 9,732 | 3 3,422 | 5 2,101 | 6 6,432 | 8 5,845 |
| MERCHANT FEES REPAIRS AND MAINTENANCE | 46,891 59,522 | 2.5% 3.2% 8 7 42.1% 36.8% 7,224 1 1,020 | 2 6,548 2 7,193 | 3 9,732 4 6,179 | 6 4,801 8 6,544 | 110,329 136,560 |
| INSURANCE (4) | 27,493 | 1.5% 8 42.1% 1 2,329 | 1 6,831 | 2 6,238 | 3 5,341 | 6 7,740 |
| RENT AND OCCUPANCY COSTS (5) | 276,763 | 14.7% 7 36.8% 4 8,435 | 114,830 | 201,801 | 306,137 | 1 ,240,067 |
| UTILITIES (6) | 74,360 | 3.9% 8 42.1% 2 0,804 | 4 6,041 | 7 1,429 | 9 7,297 | 142,779 |
| ROYALTIES | 113,017 | 6.0% 8 42.1% 1 6,860 | 6 0,982 | 8 8,411 | 156,751 | 251,724 |
| NATIONAL ADVERTISING FUND | 37,672 | 2.0% 8 42.1% 5,620 | 2 0,327 | 2 9,470 | 5 2,250 | 8 3,908 |
| ADVERTISING AND MARKETING (7) | 68,771 | 3.7% 11 57.9% 1 0,007 | 4 9,539 | 7 6,459 | 8 5,546 | 135,942 |
| TOTAL OPERATING EXPENSES | 1,414,874 | 75.1% 7 36.8% 721,934 | 963,122 | 1 ,169,800 | 1 ,705,068 | 3 ,178,558 |
| PROFIT BEFORE OTHER EXPENSES (8) | 468,750 | 24.9% 9 47.4% (685,464) | 9 2,773 | 379,193 | 907,445 | 1 ,460,401 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 65–68)
What This Means (2025 FDD)
According to Goldfish Swim School's 2025 Franchise Disclosure Document, the average expenditure on the National Advertising Fund, as reported by 155 franchisees open for at least 12 months as of December 31, 2024, was $37,672. This figure represents 2.0% of total revenue for these locations. However, the actual spending varied significantly among franchisees, with the lowest expenditure at $5,620 and the highest at $83,908.
For prospective franchisees, this means that while the average contribution to the National Advertising Fund is approximately $37,672, the actual amount could be substantially higher or lower depending on various factors, including location and marketing strategies. The FDD indicates that 8 of the 155 franchisees (42.1%) surpassed the average spending on the National Advertising Fund. This suggests that a significant number of franchisees found it necessary to invest more than the average to support their marketing efforts.
It's important to note that the financial performance representation is based on data provided by franchisees and has not been audited. Goldfish Swim School advises that individual results may differ and there is no assurance that a franchisee will achieve similar financial performance. Prospective franchisees should carefully consider their local market conditions and consult with existing franchisees to better understand potential advertising costs and strategies.
Additionally, for franchisees open between 12 and 24 months as of December 31, 2024, the average spending on the National Advertising Fund was $42,942, representing 2.0% of total revenue. The range for this group was between $5,620 and $124,918. This data is based on 19 franchisees, with 67 of them surpassing the average. This discrepancy between the two groups highlights the variability in advertising fund contributions and the importance of reviewing both sets of data to form a comprehensive understanding.