What is the application date for the GOLDFISH® trademark used by Goldfish Swim School?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
istered with the Canadian Intellectual Property Office:
| Mark | Application | Registration | Application | Registration |
|---|---|---|---|---|
| Number | Number | Date | Date | |
| ® | TMA956000 | 11/22/2016 | ||
| (design plus words, letters, and/or | ||||
| numbers) | ||||
| GOLDFISH SWIM SCHOOL® | TMA956097 | 11/23/2016 | ||
| (standard character mark) | ||||
| ® | TMA948802 | 9/09/2016 | ||
| (design only) | ||||
| WHERE THE EXPERIENCE IS | TMA1044783 | 7/25/2019 | ||
| GOLDEN! |
Source: Item 13 — TRADEMARKS (FDD pages 44–51)
What This Means (2025 FDD)
According to the 2025 FDD, there are multiple application dates for the GOLDFISH® trademark. One GOLDFISH® trademark (standard character mark) has an application date of July 25, 2019. Other iterations of the GOLDFISH® trademark, including design marks, have an application date of September 30, 2014.
The existence of multiple application dates for similar trademarks highlights the importance of franchisees understanding exactly which marks they are authorized to use. Goldfish Swim School franchisees should confirm with the franchisor which specific trademarks are included in their franchise agreement and how they can be used.
It is also important to note that the franchisor has the right to modify or discontinue the use of any Mark and use other trademarks or service marks they designate. The franchisee is responsible for any modifications needed to adapt their franchised swim school for the new or modified Marks.