What is the application date for the 'GOLDEN EXPERIENCE®' trademark used by Goldfish Swim School?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
istered with the Canadian Intellectual Property Office:
| Mark | Application | Registration | Application | Registration |
|---|---|---|---|---|
| Number | Number | Date | Date | |
| ® | TMA956000 | 11/22/2016 | ||
| (design plus words, letters, and/or | ||||
| numbers) | ||||
| GOLDFISH SWIM SCHOOL® | TMA956097 | 11/23/2016 | ||
| (standard character mark) | ||||
| ® | TMA948802 | 9/09/2016 | ||
| (design only) | ||||
| WHERE THE EXPERIENCE IS | TMA1044783 | 7/25/2019 | ||
| GOLDEN! |
Source: Item 13 — TRADEMARKS (FDD pages 44–51)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, there are two trademarks listed as 'GOLDEN EXPERIENCE®'. One trademark, listed as 'WHERE THE EXPERIENCE IS GOLDEN! ®', has an application date of July 25, 2019. The other trademark, listed as 'GOLDEN EXPERIENCE®', has an application date of January 17, 2017.
It is important for a prospective franchisee to understand which trademarks Goldfish Swim School uses and protects, as these marks represent the brand's identity and goodwill. The franchisor grants the franchisee the right to use these marks in the operation of their swim school.
However, the franchisee must also be aware of potential limitations or challenges to the use of these trademarks. Goldfish Swim School states that if their right to use certain trademarks is challenged, the franchisee may have to change to an alternative trademark, potentially increasing expenses. Therefore, understanding the strength and protection of these trademarks is crucial for a franchisee's business and marketing strategies.