What is the application date for the 'WHERE THE EXPERIENCE IS GOLDEN!' trademark for Goldfish Swim School?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
istered with the Canadian Intellectual Property Office:
| Mark | Application | Registration | Application | Registration |
|---|---|---|---|---|
| Number | Number | Date | Date | |
| ® | TMA956000 | 11/22/2016 | ||
| (design plus words, letters, and/or | ||||
| numbers) | ||||
| GOLDFISH SWIM SCHOOL® | TMA956097 | 11/23/2016 | ||
| (standard character mark) | ||||
| ® | TMA948802 | 9/09/2016 | ||
| (design only) | ||||
| WHERE THE EXPERIENCE IS | TMA1044783 | 7/25/2019 | ||
| GOLDEN! |
Source: Item 13 — TRADEMARKS (FDD pages 44–51)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, there are two listings for the 'WHERE THE EXPERIENCE IS GOLDEN!' trademark. One trademark application was filed on July 25, 2019, with the application number TMA1044783. The other trademark application was filed on September 30, 2014, and has the registration number 4613628. Both trademarks are standard character marks and are registered under the Principal Register.
It is important for prospective franchisees to understand the different dates associated with the 'WHERE THE EXPERIENCE IS GOLDEN!' trademark. The July 25, 2019, application indicates a more recent effort to secure the trademark, while the September 30, 2014, application indicates when the trademark was initially filed and registered.
Understanding the application and registration dates can help a franchisee assess the strength and history of the trademark. A trademark on the Principal Register generally indicates a stronger legal standing than one on the Supplemental Register. Franchisees should also be aware that Goldfish Swim School has the right to modify or discontinue the use of any Mark and use other trademarks or service marks they designate.