What is the application date for the 'EXPERIENCE THE DIFFERENCE®' trademark used by Goldfish Swim School?
Goldfish_Swim_School Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Principal Or Supplemental | Serial Number | Registration Number | Application Date | Registration Date |
|---|---|---|---|---|---|
| GOLDFISH® | Principal | 4613647 | 9/30/2014 | ||
| (standard character mark) | |||||
| ® | Principal | 4613656 | 9/30/2014 | ||
| (design only) | |||||
| ® | Principal | 4613661 | 9/30/2014 | ||
| (design plus words, | |||||
| letters, and/or numbers) | |||||
| ® | Principal | 4613662 | 9/30/2014 | ||
| (design plus words, | |||||
| letters, and/or numbers) | |||||
| EXPERIENCE THE | Principal | 5124282 | 1/17/2017 | ||
| DIFFERENCE® | |||||
| (standard character mark) | |||||
| GOLDEN | Principal | 5124280 | 1/17/2017 | ||
| EXPERIENCE® | |||||
| (standard character mark) | |||||
| JUMP START | Principal | 5128463 | 1/24/2017 | ||
| CLINICS® | |||||
| (standard character mark) |
Source: Item 13 — TRADEMARKS (FDD pages 44–51)
What This Means (2025 FDD)
According to the 2025 Goldfish Swim School Franchise Disclosure Document, the application date for the 'EXPERIENCE THE DIFFERENCE®' trademark is January 17, 2017. This trademark is listed as a principal mark and has the serial number 5124282. This information is relevant to prospective franchisees as it identifies a key trademark that Goldfish Swim School uses to differentiate its services.
Understanding the application date of trademarks like 'EXPERIENCE THE DIFFERENCE®' is important for franchisees because it establishes the timeline of the brand's intellectual property protection. Knowing that Goldfish Swim School has taken steps to secure its trademarks can provide reassurance to franchisees that the brand is proactive in protecting its identity and market position. This protection can help maintain brand consistency and prevent others from infringing on the brand's established trademarks.
It is also important to note that Goldfish Swim School has several other registered trademarks and pending applications with the U.S. Patent and Trademark Office. These marks cover various aspects of their business, including the 'GOLDFISH SWIM SCHOOL' name, logos, and taglines. This comprehensive approach to trademarking demonstrates Goldfish Swim School's commitment to protecting its brand and ensuring that franchisees can operate under a legally sound and well-protected brand identity.