Who reviews and approves proposed local advertising for Golden Krust Caribbean Restaurant franchisees?
Golden_Krust_Caribbean_Restaurant Franchise · 2024 FDDAnswer from 2024 FDD Document
We will review and approve proposed local advertising you intend to use.
You may prepare your own advertising materials, however, samples of all advertising, promotional and marketing materials that we have not prepared or previously approved must be submitted for approval before you use them. If you do not receive written disapproval within fifteen (15) days after we receive the materials, we will be deemed to have given the required approval. You may not use any advertising, promotional materials or web-based advertising that we have disapproved.
You will also be required to expend 1% of the annual Gross Sales from the operation of your Restaurant on local marketing, including but not limited to digital marketing.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, OPERATIONS MANUAL, WEBSITE, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Franchise Disclosure Document, Golden Krust Caribbean Restaurant retains the authority to review and approve local advertising materials created by its franchisees. This means that while franchisees are permitted to develop their own advertising content, they must submit it to Golden Krust Caribbean Restaurant for approval before use.
Golden Krust Caribbean Restaurant's approval process includes a 15-day review period. If a franchisee does not receive written disapproval within 15 days of submitting their advertising materials, the franchisor is deemed to have given approval. However, franchisees are explicitly prohibited from using any advertising or promotional materials that Golden Krust Caribbean Restaurant has disapproved.
This approval process ensures that all advertising, promotion, and marketing efforts are clear, factual, and align with the ethical standards and promotion policies set by Golden Krust Caribbean Restaurant. Franchisees are also required to spend 1% of their annual gross sales on local marketing, including digital marketing, providing a dedicated budget for these activities.