Does Golden Krust Caribbean Restaurant require franchisees to have local advertising approved?
Golden_Krust_Caribbean_Restaurant Franchise · 2024 FDDAnswer from 2024 FDD Document
You may prepare your own advertising materials, however, samples of all advertising, promotional and marketing materials that we have not prepared or previously approved must be submitted for approval before you use them. If you do not receive written disapproval within fifteen (15) days after we receive the materials, we will be deemed to have given the required approval. You may not use any advertising, promotional materials or web-based advertising that we have disapproved.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, OPERATIONS MANUAL, WEBSITE, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to Golden Krust Caribbean Restaurant's 2024 Franchise Disclosure Document, franchisees are required to have local advertising materials approved by the franchisor. Specifically, if a franchisee creates their own advertising materials that Golden Krust Caribbean Restaurant has not prepared or previously approved, these materials must be submitted for approval before use.
The FDD states that if the franchisee does not receive written disapproval within fifteen (15) days after Golden Krust Caribbean Restaurant receives the materials, approval is considered to be granted. However, franchisees are explicitly prohibited from using any advertising, promotional materials, or web-based advertising that Golden Krust Caribbean Restaurant has disapproved.
This approval process ensures that all advertising and marketing efforts by franchisees align with the brand standards and ethical marketing policies of Golden Krust Caribbean Restaurant. It also helps maintain consistency in messaging and protects the brand's image. Franchisees must allocate 1% of their annual Gross Sales to local marketing, including digital efforts, making this approval process a regular part of their operational responsibilities.