factual

What kind of advertising assistance does Golden Krust Caribbean Restaurant provide?

Golden_Krust_Caribbean_Restaurant Franchise · 2024 FDD

Answer from 2024 FDD Document

nt - Section IV.B.(3))

Continuing Obligations

After opening your Restaurant and during the operation of your Franchised Business, we will:

    1. General Guidance. Advise you from time to time regarding the operation of your Restaurant based on reports you submit to us or inspections we make. We will also provide you with guidance relating to standards, specifications and operating procedures and methods used by Golden Krust Restaurants; purchasing required fixtures, furnishings, equipment, signs, products, materials and supplies; advertising and marketing programs, including your grand opening; and, administrative, bookkeeping and accounting procedures. (Franchise Agreement – Section IV.B.) We have no obligation to assist you in establishing prices.
    1. System Improvements. We will, as we deem necessary, make available to you any improvements, additions or deletions to the System, services and products offered, to which you agree to comply, at your own expense, with all such modifications and requirements needed to implement them. (Franchise Agreement – Section IV.B, VIII.A.)
    1. Advertising Materials. In our discretion, periodically furnish you with samples of advertising, marketing and promotional formats and materials. We will review and approve proposed local advertising you intend to use. We will administer the Advertising Fund. (Franchise Agreement – Sections IV.B., IX and X)
    1. Periodic Inspections and Evaluations. Periodically inspect your Restaurant, remove samples of any products, materials, or supplies for testing and analysis, and inspect and copy any books, records and documents relating to your operation of the Restaurant as we deem advisable and without prior notice to you. (Franchise Agreement – Section XII)

Typical Length of Time Before Beginning Operations

We estimate that there will be an interval of six (6) to twelve (12) months between the execution of the Franchise Agreement and the opening of the Restaurant, but the interval may vary based upon such factors as the location and condition of the site, the size of your restaurant, construction schedule for the Restaurant, the extent to which an existing location must be upgraded or remodeled, the delivery schedule for equipment and supplies, delays in securing financing arrangements, general supply chain issues, construction delays, obtaining permits, delays in completing training and your compliance with local laws and regulations. You may not open the Restaurant for business until: (1) we approve the Restaurant as developed according to its specifications and standards; (2) pre-opening training has been completed to our satisfaction; (3) the initial franchise fee and all other amounts then due to us have been paid; and (4) you have furnished us with copies of all required insurance policies, or such other evidence of insurance coverage and payment of premiums as we require. You must open the Restaurant for business within 180 days after execution of the lease agreement for your site and five (5) days after we notify you that the Restaurant is ready to open. (Franchise Agreement – Section II.E.).

Advertising

We do not have an advertising council but we reserve the right, at any time, to create one in the future.

You will be required to pay to us a weekly advertising fee equal to one-and-one-half percent (1.5%) of the Gross Sales of the Restaurant. This advertising fee is paid with the weekly royalty payment, but will be segregated by us in a special account maintained solely for the advertising fund.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, OPERATIONS MANUAL, WEBSITE, AND TRAINING (FDD pages 18–23)

What This Means (2024 FDD)

According to the 2024 Franchise Disclosure Document, Golden Krust Caribbean Restaurant offers several forms of advertising assistance to franchisees. Golden Krust Caribbean Restaurant will advise franchisees regarding advertising and marketing programs, including assistance with the grand opening program for the restaurant. The franchisor may furnish samples of advertising, marketing, and promotional materials. However, franchisees are required to expend 1% of their annual gross sales on local marketing, including digital marketing.

Golden Krust Caribbean Restaurant also administers an Advertising Fund, directing all programs financed by it and having sole discretion over creative concepts, materials, endorsements, and the placement and allocation of programs. The Advertising Fund may be used for various advertising activities, including producing video, audio, and written materials, administering regional and multi-regional advertising programs (such as social media and electronic media advertising), purchasing direct mail and other media advertising, employing advertising agencies, and supporting public relations and market research. Franchisees may receive samples of advertising materials from the Advertising Fund at no cost, with multiple copies available at the direct cost of production plus related charges.

Franchisees are allowed to create their own advertising materials, but these must be submitted for approval before use. If Golden Krust Caribbean Restaurant does not provide written disapproval within 15 days of receiving the materials, approval is considered granted. The franchisor has no obligation to spend any amount on advertising in the franchisee's specific area or territory. Golden Krust Caribbean Restaurant does not have any advertising cooperatives. The franchisor can also reduce or suspend contributions to the Advertising Fund with 30 days written notice.

Disclaimer: This information is extracted from the 2024 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.