Does Golden Krust Caribbean Restaurant intend to establish other franchises under a different trademark?
Golden_Krust_Caribbean_Restaurant Franchise · 2024 FDDAnswer from 2024 FDD Document
We have not established and do not intend to establish other franchises or Company-owned bakeries selling similar products or services under a different trademark. However, neither we nor our affiliates are restricted from establishing other franchises or company owned outlets or other channels of distribution selling or leasing similar products or services under a different trademark.
Source: Item 12 — TERRITORY (FDD page 23)
What This Means (2024 FDD)
According to the 2024 Franchise Disclosure Document, Golden Krust Caribbean Restaurant states that it does not intend to establish other franchises or company-owned bakeries selling similar products or services under a different trademark. However, Golden Krust Caribbean Restaurant clarifies that neither they nor their affiliates are restricted from establishing other franchises, company-owned outlets, or other channels of distribution selling or leasing similar products or services under a different trademark.
This statement indicates that while Golden Krust Caribbean Restaurant has no current plans to launch a competing franchise brand, they retain the option to do so in the future. For a potential franchisee, this means that the competitive landscape could change if Golden Krust Caribbean Restaurant or its affiliates introduce a new brand that offers similar products or services.
It is important to note that Golden Krust Caribbean Restaurant and its affiliates also reserve the right to sell products identified by their existing trademarks through other distribution channels besides traditional restaurants, such as institutional customers, club stores, gas stations, convenience stores, and grocery stores. This could further impact a franchisee's market and sales potential.