Who directs the advertising programs financed by the Advertising Fund for Golden Krust Caribbean Restaurant?

We will direct all programs financed by the Advertising Fund, with sole discretion over the creative concepts, materials and endorsements used and the geographic, market and media placement and allocation of the programs. The Advertising Fund may be used to pay the costs of preparing and producing video, audio and written advertising materials; administering regional and multi-regional advertising programs, including, without limitation, social media and electronic media advertising, purchasing direct mail and other media advertising and employing advertising, promotion and marketing agencies to provide assistance; and supporting public relations, market research and other advertising, promotion and marketing activities. The Advertising Fund periodically will furnish you with samples of advertising, marketing and promotional formats and materials at no cost. Multiple copies of such materials will be furnished to you at our direct cost of producing them, plus any related shipping, handling and storage charges. We do not collect the same amount as an Advertising Fee from all Golden Krust franchisees, but reserve the right to do so. We may reduce or waive (and we have reduced or waived) the advertising fee in certain instances and for certain franchisees, including, but not limited to franchisees who are shareholders or employees (along with their children and/or heirs) of the franchisor or its affiliates. There are franchisees who pay a lower or no advertising fee.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, OPERATIONS MANUAL, WEBSITE, AND TRAINING (FDD pages 18–23)