What standards must a Gokhale Method franchisee's advertising and promotion conform to?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
ucing them.
- 12.2. Advertising Materials. All advertising and promotion by you shall be in such media and of such type and format as we may approve, shall be conducted in a dignified manner and shall conform to such standards and requirements as we may specify. You shall not use any advertising or promotional plans or materials relating to the Gokhale Method unless and until you have received written approval from us. You acknowledge and agree that we may require, in our sole business judgment, that in all advertising relating to the Gokhale Method that you use must designate only our designated Website, our designated email address and your phone number for contacting you.
13. INSURANCE
- 13.1. Minimum Insurance Requirements. You shall procure, prior to the commencement of any activities or operations under this Agreement, and shall maintain in full force and effect at all times during the Term of this Agreement (and for such period thereafter as is necessary to provide the coverages required hereunder for events having occurred during the Term of this Agreement), at your expense, an insurance policy or policies protecting you, us, and the parties' respective officers, directors, partners, agents and employees against any demand or claim with respect to personal injury, death or property damage, business interruption, or any loss, liability or expense whatsoever arising or occurring upon or in connection with the Franchised Business, including, but not limited to, comprehensive general liability insurance, property insurance (including, but not limited to, fire, vandalism, and malicious mischief insurance for the replacement value of the Franchised Business and its contents), casualty insurance, business interruption insurance, statutory workers' compensation insurance, employer's liability insurance, product liability insurance, and automobile insurance coverage for all vehicles used in connection with the operation of the Franchised Business.
Source: Item 22 — CONTRACTS (FDD page 34)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, all advertising and promotion by a franchisee must be in a format approved by Gokhale Method. The advertising must be conducted in a dignified manner and conform to the standards and requirements Gokhale Method specifies. Franchisees must receive written approval from Gokhale Method before using any advertising or promotional plans or materials related to the Gokhale Method.
Gokhale Method retains the right to mandate that all advertising related to the Gokhale Method designate only their specified website, email address, and the franchisee's phone number for contact purposes. Franchisees are also required to advertise and promote the franchised business and the Gokhale System in the manner and through the means outlined in the Franchise Agreement, the Teacher's Manual, and Policy Statements, all at the franchisee's expense.
Furthermore, franchisees must ensure that all graphics, signs, advertising, promotional materials, decorations, and other specified items bear the Marks in the form, color, location, and manner prescribed by Gokhale Method. Franchisees are required to follow the guidelines in the Teacher's Manual and Policy Statements regarding marketing, advertising, and promotion. Upon request, franchisees must provide satisfactory evidence of all local marketing, advertising, and promotion expenditures as directed by Gokhale Method. These guidelines may include offering free promotional classes, with the franchisee bearing the cost of all such activities. Franchisees also agree to pay Gokhale Method for any advertising materials created at their request, including the costs of creating and reproducing such materials.