Is Gokhale Method required to provide advertising materials to franchisees?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
ion 4.9);
Providing advertising materials, at our discretion and at your expense (Section 4.3);
Paying you a Teacher Referral Fee for new teachers you refer to us (Section 5.9); Paying you referral fees as defined in the affiliate program described in more detail in the Teacher Manual;
Maintaining, through our website, a billing facility through which your students may pay for courses (Section 4.9); and
Establishing prices which you will charge your students for classes, products, or other services (Section 4.10).
Except as set forth above, we have no obligations to you during the agreement.
Advertising and Promotion
We are not obligated to conduct any advertising, either on our own behalf or for you, in any medium, or on a local, regional or national basis. We currently maintain a website that describes the Gokhale Method and on which students can search and register for classes.
Local Marketing, Advertising and Promotion
In order to promote the Gokhale Method, you are required to conduct free workshops; over the course of a year, the number of people to whom you have presented free workshops should be double the number you have actually taught.
You may also promote your classes with brochures that we will supply at a reasonable fee; email blasts, which we will administer for a reasonable fee;
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, Gokhale Method is not obligated to provide advertising materials to franchisees. However, Gokhale Method may provide advertising materials at their discretion, but the franchisee will bear the expense.
In terms of local marketing, Gokhale Method requires franchisees to conduct free workshops to promote the Gokhale Method. Over the course of a year, the number of people presented to in free workshops should be double the number actually taught. Franchisees can promote their classes using brochures supplied by Gokhale Method for a reasonable fee, email blasts administered by Gokhale Method for a reasonable fee, and local print, radio, or television advertising, which will be at the franchisee's expense.
Gokhale Method will make available templates for advertising that franchisees may customize by adding their name, address, and other identifying information. Franchisees are not allowed to use their own advertising materials and may not advertise on the internet except through Gokhale Method's website and email blasts. There are no local or regional advertising cooperatives, and Gokhale Method does not reserve the right to require franchisees to form, change, dissolve, or merge an advertising cooperative.