Who pays for the advertising and promotional materials made available by Gokhale Method?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
as follows:
- 12.1. Local Marketing, Advertising, and Promotion Expenditure. You shall follow the guidelines in the Teachers' Manual and Policy Statements regarding marketing, advertising and promotion and upon our request, you shall provide satisfactory evidence of all Local Marketing, Advertising and Promotion Expenditures in such manner as we shall direct. Such guidelines may include, but are not limited to offering free promotional classes. You shall bear the cost of all such activities. You also agree to pay us for any advertising materials that we create for you and at your request, including the costs of creating such materials and reproducing them.
- 12.2. Advertising Materials. All advertising and promotion by you shall be in such media and of such type and format as we may approve, shall be conducted in a dignified manner and shall conform to such standards and requirements as we may specify. You shall not use any advertising or promotional plans or materials relating to the Gokhale Method unless and until you have received written approval from us. You acknowledge and agree that we may require, in our sole business judgment, that in all advertising relating to the Gokhale Method that you use must designate only our designated Website, our designated email address and your phone number for contacting you.
13. INSURANCE
- 13.1. Minimum Insurance Requirements.
Source: Item 22 — CONTRACTS (FDD page 34)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, franchisees are responsible for the costs associated with local marketing, advertising, and promotion. This includes the expense of any advertising materials that Gokhale Method creates specifically for the franchisee at their request, covering both the creation and reproduction costs.
The FDD specifies that franchisees must adhere to the guidelines outlined in the Teachers' Manual and Policy Statements regarding marketing, advertising, and promotion. Gokhale Method may request evidence of these local marketing, advertising, and promotion expenditures. All advertising and promotion conducted by the franchisee must be approved by Gokhale Method and conform to their standards.
Franchisees are also required to advertise and promote the Gokhale Method franchised business in the manner and through the means specified by Gokhale Method in the Franchise Agreement, the Teachers' Manual, and Policy Statements. This advertising and promotion is to be done at the franchisee's expense. This includes ensuring that all advertising and promotional materials bear the Gokhale Method marks in the prescribed form, color, location, and manner.