Who pays for the advertising materials that Gokhale Method provides?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
Providing advertising materials, at our discretion and at your expense (Section 4.3);
You may also promote your classes with brochures that we will supply at a reasonable fee; email blasts, which we will administer for a reasonable fee; and local print, radio or television advertising, which will be incurred at your expense. We will make available to you templates for advertising that you may customize by adding your name, address and other identifying information. You may not use your own advertising materials. You may not advertise on the internet except through our website and email blasts.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, franchisees are responsible for the expense of advertising materials. While Gokhale Method may provide advertising materials, it is at the franchisee's expense.
Specifically, Gokhale Method requires franchisees to conduct free workshops to promote the Gokhale Method. Franchisees may also promote their classes using brochures and email blasts, which Gokhale Method will supply and administer for a reasonable fee. However, local print, radio, or television advertising costs are incurred at the franchisee's expense. Gokhale Method will make available templates for advertising that franchisees may customize with their information.
It is important to note that franchisees may not use their own advertising materials and are restricted from advertising on the internet, except through the Gokhale Method website and email blasts. This indicates that while franchisees bear the cost of some advertising, Gokhale Method maintains control over the advertising content and channels used to promote the brand.