What page in the Gokhale Method manual provides examples for promotional activities for the Gokhale Method?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
You shall follow the guidelines in the Teachers' Manual and Policy Statements regarding marketing, advertising and promotion and upon our request, you shall provide satisfactory evidence of all Local Marketing, Advertising and Promotion Expenditures in such manner as we shall direct. Such guidelines may include, but are not limited to offering free promotional classes.
Source: Item 22 — CONTRACTS (FDD page 34)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, the Teacher's Manual provides guidelines regarding marketing, advertising, and promotion. While the FDD mentions that franchisees should follow these guidelines, it does not specify the exact page in the Teacher's Manual that provides examples of promotional activities.
However, Exhibit B to the Gokhale Method Franchise Agreement discusses approved formats for teaching the Gokhale System, including the Free Workshop. The Free Workshop is described as an important promotional tool that allows prospective students to learn about the underlying principles behind the Gokhale Method and to experience its benefits at no risk. The hour-long, free workshop introduces the Gokhale Method and uses discussion, images, and hands-on work to introduce it.
Therefore, while the FDD does not explicitly state which page of the Teacher's Manual contains promotional examples, it highlights the Free Workshop as a key promotional activity. A prospective franchisee should consult the Teacher's Manual and Policy Statements for detailed guidance on marketing, advertising, and promotion, and should also inquire with the franchisor about specific examples and best practices for promotional activities.