What happens if a Gokhale Method franchisee does not get written approval for advertising materials?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
- 12.2. Advertising Materials. All advertising and promotion by you shall be in such media and of such type and format as we may approve, shall be conducted in a dignified manner and shall conform to such standards and requirements as we may specify. You shall not use any advertising or promotional plans or materials relating to the Gokhale Method unless and until you have received written approval from us. You acknowledge and agree that we may require, in our sole business judgment, that in all advertising relating to the Gokhale Method that you use must designate only our designated Website, our designated email address and your phone number for contacting you.
Source: Item 22 — CONTRACTS (FDD page 34)
What This Means (2024 FDD)
According to Gokhale Method's 2024 Franchise Disclosure Document, franchisees must obtain written approval from Gokhale Method Institute, Inc. before using any advertising or promotional materials related to the Gokhale Method. The FDD emphasizes the importance of standardized advertising to maintain the goodwill and public image of the Gokhale Method system.
Specifically, the franchisee cannot use any advertising or promotional plans or materials without prior written approval from Gokhale Method. Gokhale Method retains the right to mandate that all advertising materials include only the franchisor's designated website, email address, and the franchisee's phone number for contact purposes.
This requirement ensures that all advertising aligns with Gokhale Method's brand standards and marketing strategies. It also allows Gokhale Method to control the information disseminated to the public, ensuring consistency and accuracy. A prospective franchisee should clarify the specific procedures for submitting advertising materials for approval and the typical turnaround time for receiving feedback.