Are Gokhale Method franchisees required to pay a fee for brochures supplied by the franchisor?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
In order to promote the Gokhale Method, you are required to conduct free workshops; over the course of a year, the number of people to whom you have presented free workshops should be double the number you have actually taught.
You may also promote your classes with brochures that we will supply at a reasonable fee; email blasts, which we will administer for a reasonable fee; and local print, radio or television advertising, which will be incurred at your expense. We will make available to you templates for advertising that you may customize by adding your name, address and other identifying information. You may not use your own advertising materials. You may not advertise on the internet except through our website and email blasts.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, franchisees may need to pay a fee for brochures. While Gokhale Method is not obligated to conduct any advertising, they do allow franchisees to promote their classes using brochures that Gokhale Method will supply.
Specifically, franchisees may promote their classes with brochures that Gokhale Method supplies at a reasonable fee. Gokhale Method also offers email blasts that they will administer for a reasonable fee. Franchisees are responsible for the expenses of local print, radio, or television advertising. Gokhale Method will provide templates for advertising that franchisees can customize with their information, but franchisees cannot use their own advertising materials and may only advertise on the internet through the Gokhale Method website and email blasts.
This means that while franchisees are encouraged to market their Gokhale Method classes locally, they must do so using the franchisor's approved methods and materials. The franchisee should confirm what the 'reasonable fee' is for brochures and email blasts with the franchisor.