Can Gokhale Method franchisees purchase advertising and promotional materials from the franchisor?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
4.3. Advertising and Promotional Materials. We may make available to you advertising and promotional materials at your expense as provided in Section 12.
12.1. Local Marketing, Advertising, and Promotion Expenditure. You shall follow the guidelines in the Teachers' Manual and Policy Statements regarding marketing, advertising and promotion and upon our request, you shall provide satisfactory evidence of all Local Marketing, Advertising and Promotion Expenditures in such manner as we shall direct. Such guidelines may include, but are not limited to offering free promotional classes. You shall bear the cost of all such activities. You also agree to pay us for any advertising materials that we create for you and at your request, including the costs of creating such materials and reproducing them.
12.2. Advertising Materials. All advertising and promotion by you shall be in such media and of such type and format as we may approve, shall be conducted in a dignified manner and shall conform to such standards and requirements as we may specify. You shall not use any advertising or promotional plans or materials relating to the Gokhale Method unless and until you have received written approval from us. You acknowledge and agree that we may require, in our sole business judgment, that in all advertising relating to the Gokhale Method that you use must designate only our designated Website, our designated email address and your phone number for contacting you.
Source: Item 22 — CONTRACTS (FDD page 34)
What This Means (2024 FDD)
According to Gokhale Method's 2024 Franchise Disclosure Document, franchisees can purchase advertising and promotional materials from the franchisor. The FDD states that Gokhale Method may make advertising and promotional materials available to franchisees at the franchisee's expense. Additionally, franchisees agree to pay Gokhale Method for any advertising materials that Gokhale Method creates for them at their request, including the costs of creating and reproducing these materials.
However, all advertising and promotion by the franchisee must be in a format approved by Gokhale Method and conducted in a dignified manner, conforming to the standards and requirements specified by Gokhale Method. Franchisees cannot use any advertising or promotional plans or materials relating to the Gokhale Method without prior written approval from Gokhale Method. Gokhale Method may also require that all advertising designate only their designated website, email address, and the franchisee's phone number for contact purposes.
This means that while franchisees have the option to purchase materials from Gokhale Method, they are also subject to certain requirements and restrictions regarding their advertising and promotional activities. Franchisees must adhere to the guidelines provided in the Teacher's Manual and Policy Statements regarding marketing, advertising, and promotion. They are also responsible for the costs associated with local marketing, advertising, and promotion expenditures. This ensures brand consistency and quality control across all Gokhale Method franchise locations.