How can a Gokhale Method franchisee promote classes using materials supplied by the franchisor?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
Promotion
In order to promote the Gokhale Method, you are required to conduct free workshops; over the course of a year, the number of people to whom you have presented free workshops should be double the number you have actually taught.
You may also promote your classes with brochures that we will supply at a reasonable fee; email blasts, which we will administer for a reasonable fee; and local print, radio or television advertising, which will be incurred at your expense. We will make available to you templates for advertising that you may customize by adding your name, address and other identifying information. You may not use your own advertising materials. You may not advertise on the internet except through our website and email blasts.
There are no local or regional advertising cooperatives, and we do not reserve the right to require you to form, change, dissolve or merge an advertising cooperative.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, franchisees are required to conduct free workshops to promote the Gokhale Method. The FDD specifies that the number of people presented to in free workshops over a year should be double the number of people actually taught.
To further promote classes, Gokhale Method will supply brochures to franchisees for a reasonable fee. The franchisor will also administer email blasts for a reasonable fee. Franchisees can also engage in local print, radio, or television advertising, but these costs will be incurred at the franchisee's expense. Gokhale Method will provide advertising templates that franchisees can customize with their name, address, and other identifying information.
However, franchisees are restricted in their advertising methods. They may not use their own advertising materials and are prohibited from advertising on the internet, except through the Gokhale Method website and email blasts administered by the franchisor. The Gokhale Method website allows students to search and register for classes.