Does the Gokhale Method franchise allow franchisees to use their own advertising materials?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
You may also promote your classes with brochures that we will supply at a reasonable fee; email blasts, which we will administer for a reasonable fee; and local print, radio or television advertising, which will be incurred at your expense. We will make available to you templates for advertising that you may customize by adding your name, address and other identifying information. You may not use your own advertising materials. You may not advertise on the internet except through our website and email blasts.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, franchisees are restricted in their ability to use their own advertising materials. While franchisees are required to conduct free workshops to promote the Gokhale Method, they must present these workshops to double the number of people they have actually taught over the course of a year.
To promote their classes, Gokhale Method provides brochures and email blasts for a reasonable fee. Franchisees can also engage in local print, radio, or television advertising at their own expense, but they must use the templates provided by Gokhale Method, customizing them only with their name, address, and other identifying information.
Specifically, the FDD states that franchisees "may not use your own advertising materials." Furthermore, franchisees are prohibited from advertising on the internet, except through the Gokhale Method website and email blasts administered by the franchisor. This policy ensures that all advertising aligns with the brand standards and marketing strategies set by Gokhale Method.