Does the Gokhale Method franchise administer email blasts for franchisees, and if so, is there a fee?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
You may also promote your classes with brochures that we will supply at a reasonable fee; email blasts, which we will administer for a reasonable fee; and local print, radio or television advertising, which will be incurred at your expense. We will make available to you templates for advertising that you may customize by adding your name, address and other identifying information. You may not use your own advertising materials. You may not advertise on the internet except through our website and email blasts.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 18–23)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, franchisees can promote their classes through email blasts administered by the franchisor. The FDD specifies that Gokhale Method will administer these email blasts for a reasonable fee.
This means that while franchisees are permitted to use email marketing, they are restricted to using the Gokhale Method's system for this purpose. Franchisees cannot use their own email marketing systems or advertise on the internet except through the franchisor's website and email blasts.
For prospective franchisees, this indicates that there will be ongoing marketing expenses associated with email campaigns, and they will need to factor in the 'reasonable fee' charged by Gokhale Method for administering these blasts. It would be prudent for potential franchisees to clarify what constitutes a 'reasonable fee' and how these fees are structured to accurately forecast marketing costs.