Where can I find the guidelines for marketing, advertising, and promotion for a Gokhale Method franchise?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
D PROMOTION
Recognizing the value of advertising, marketing, and promotion, and the importance of the standardization of advertising, marketing, and promotion programs to the furtherance of the goodwill and public image of the System, the parties agree as follows:
- 12.1. Local Marketing, Advertising, and Promotion Expenditure. You shall follow the guidelines in the Teachers' Manual and Policy Statements regarding marketing, advertising and promotion and upon our request, you shall provide satisfactory evidence of all Local Marketing, Advertising and Promotion Expenditures in such manner as we shall direct. Such guidelines may include, but are not limited to offering free promotional classes. You shall bear the cost of all such activities. You also agree to pay us for any advertising materials that we create for you and at your request, including the costs of creating such materials and reproducing them.
- 12.2. Advertising Materials. All advertising and promotion by you shall be in such media and of such type and format as we may approve, shall be conducted in a dignified manner and shall conform to such standards and requirements as we may specify. You shall not use any advertising or promotional plans or materials relating to the Gokhale Method unless and until you have received written approval from us. You acknowledge and agree that we may require, in our sole business judgment, that in all advertising relating to the Gokhale Method that you use must designate only our designated Website, our designated email address and your phone number for contacting you.
13. INSURANCE
- 13.1. Minimum Insurance Requirements.
Source: Item 22 — CONTRACTS (FDD page 34)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, guidelines for marketing, advertising, and promotion can be found in the Teacher's Manual and Policy Statements. Franchisees are required to adhere to these guidelines and, upon request from Gokhale Method, must provide evidence of their local marketing, advertising, and promotion expenditures. These guidelines may include offering free promotional classes, the cost of which is borne by the franchisee.
All advertising and promotion undertaken by the franchisee must be approved by Gokhale Method and conform to the standards they specify. Gokhale Method retains the right to mandate that all advertising materials include their designated website, email address, and the franchisee's phone number for contact purposes.
Furthermore, franchisees are obligated to advertise and promote the Gokhale Method franchise in accordance with the methods outlined in the Franchise Agreement, the Teacher's Manual, and Policy Statements. All graphics, signs, and promotional materials must display the Gokhale Method marks in the prescribed form, color, location, and manner. Gokhale Method also has the right to modify the system from time to time, and franchisees must comply with these changes as outlined in the Teacher's Manual or Policy Statements.