Who establishes the prices that Gokhale Method franchisees charge for classes?

According to the 2024 Gokhale Method Franchise Disclosure Document, the franchisor establishes the prices that franchisees will charge for classes, products, or other services. This means Gokhale Method franchisees do not have the freedom to set their own prices and must adhere to the pricing structure determined by the franchisor.

This pricing control is a common practice in franchising, allowing Gokhale Method to maintain brand consistency and manage customer expectations across all locations. Standardized pricing can help ensure that customers receive similar value regardless of where they are taking classes.

However, this also means that franchisees cannot adjust prices to respond to local market conditions or competitive pressures. Prospective franchisees should consider how this lack of pricing flexibility might affect their ability to attract customers and manage profitability in their specific geographic area. It would be prudent to inquire about the pricing strategy and how it is determined during the due diligence process.