Are DVDs of Gokhale Method programs being sold?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
The postural methods and related techniques that we teach and that franchisees teach, and the products that we and franchisees sell are intended primarily for restoring the body's primal architecture and movement patterns. The methods, techniques and products offered by a Franchised Business are not generally known to the public. Courses in techniques and methods aiming to address the same issues are available in various locations throughout the world. Esther Gokhale has extensively researched postural methods and programs for teaching posture over the last 30 years. She has taught the Gokhale Method throughout the United States and in various parts of the world; the Gokhale Method is the subject of her book, 8 Steps to a Pain-Free Back, which has been widely advertised and distributed in the last fifteen years; she has also shown the Gokhale Method through national television and DVDs of these programs are being sold. There have been no claims that the Gokhale Method infringes any other technique, program or method, and we have no reason to believe that such claims would or could be made. The market for our services is not seasonal.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–10)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, DVDs of Gokhale Method programs are being sold. Specifically, the FDD mentions that Esther Gokhale, the founder, has demonstrated the Gokhale Method through national television, and DVDs of these programs are available for sale. This indicates that there are existing resources and materials that support the Gokhale Method teachings.
For a prospective franchisee, this suggests a potential revenue stream beyond just teaching classes. The availability of DVDs could also serve as a marketing tool, allowing potential students to become familiar with the Gokhale Method before committing to a full course. It also implies that there is existing brand recognition and established methods of instruction.
However, the FDD does not specify whether franchisees are directly involved in selling these DVDs or if they receive any commission from their sales. A potential franchisee should clarify with Gokhale Method the specifics of how these DVDs are sold, whether they are authorized to sell them, and what the financial arrangements are regarding their sale.