What costs are Gokhale Method franchisees responsible for paying when the Marks are changed?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
We have the right to modify, add to, or discontinue use of the Marks, or to substitute different Marks, for use in identifying the Gokhale System and the businesses operating under the Marks. You must promptly comply with any required changes, revisions and/or substitutions, and will pay all the costs of modifying your signs, advertising materials, interior graphics and any other items which bear the Marks. We have no liability or obligation whatsoever with respect to any required modification or discontinuance of any Mark or the promotion of a substitute trademark, service mark or trade dress.
Source: Item 13 — TRADEMARKS (FDD pages 24–25)
What This Means (2024 FDD)
According to Gokhale Method's 2024 Franchise Disclosure Document, franchisees are responsible for covering the costs associated with changes to the Marks. Gokhale Method retains the right to modify, add to, discontinue, or substitute different Marks used in identifying the Gokhale System.
If Gokhale Method requires changes to the Marks, franchisees must promptly comply with these changes. This includes paying for all expenses related to modifying signs, advertising materials, interior graphics, and any other items that display the Marks.
Gokhale Method explicitly states that it has no liability or obligation regarding any required modification or discontinuance of any Mark or the promotion of a substitute trademark, service mark, or trade dress. This means that franchisees bear the full financial burden of updating their branding and marketing materials to reflect any changes made to the Marks by Gokhale Method.