Who bears the expense if the Gokhale Method requires changes to the marks used by the franchisee?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
- 9.3.3. We reserve the right, in our sole discretion, to modify, add to, or discontinue use of the Marks, or to substitute different Marks, for use in identifying the System and the businesses operating thereunder. You agree that if we change the Marks that you will comply with any changes we require you to make at your expense.
Source: Item 22 — CONTRACTS (FDD page 34)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, the franchisee is responsible for the expenses incurred if Gokhale Method decides to change the marks and requires the franchisee to implement those changes. Gokhale Method retains the right to modify, add to, or discontinue the use of its marks, or substitute different marks.
This means that if Gokhale Method decides to rebrand or update its logos, slogans, or other identifying marks, the franchisee will have to pay for new signage, marketing materials, and any other items that display the updated marks. This could potentially involve significant and unexpected costs for the franchisee.
It is important for a prospective Gokhale Method franchisee to factor in these potential rebranding expenses when evaluating the financial viability of the franchise. They should also inquire about the likelihood and frequency of such changes to the marks to better anticipate future costs.