What advertising expenditures and contributions are required of a Gokhale Method franchisee?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
5.8. Advertising Expenditures and Contributions. You shall make expenditures and contributions for advertising and brand promotion as specified in Section 12 hereof.
12.1. Local Marketing, Advertising, and Promotion Expenditure. You shall follow the guidelines in the Teachers' Manual and Policy Statements regarding marketing, advertising and promotion and upon our request, you shall provide satisfactory evidence of all Local Marketing, Advertising and Promotion Expenditures in such manner as we shall direct. Such guidelines may include, but are not limited to offering free promotional classes. You shall bear the cost of all such activities. You also agree to pay us for any advertising materials that we create for you and at your request, including the costs of creating such materials and reproducing them.
12.2. Advertising Materials. All advertising and promotion by you shall be in such media and of such type and format as we may approve, shall be conducted in a dignified manner and shall conform to such standards and requirements as we may specify. You shall not use any advertising or promotional plans or materials relating to the Gokhale Method unless and until you have received written approval from us. You acknowledge and agree that we may require, in our sole business judgment, that in all advertising relating to the Gokhale Method that you use must designate only our designated Website, our designated email address and your phone number for contacting you.
Source: Item 22 — CONTRACTS (FDD page 34)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, franchisees are required to make expenditures and contributions for advertising and brand promotion as specified in Section 12 of the franchise agreement. Franchisees must adhere to the guidelines outlined in the Teachers' Manual and Policy Statements regarding marketing, advertising, and promotion. Upon request from Gokhale Method, franchisees must provide evidence of all local marketing, advertising, and promotion expenditures. These guidelines may include offering free promotional classes, and the franchisee bears the cost of these activities.
Additionally, franchisees are responsible for paying Gokhale Method for any advertising materials created at their request, including the costs of creating and reproducing these materials. All advertising and promotion conducted by the franchisee must be in a format approved by Gokhale Method, be conducted in a dignified manner, and conform to the standards and requirements specified by Gokhale Method. Franchisees cannot use any advertising or promotional plans or materials related to the Gokhale Method without prior written approval from Gokhale Method.
Gokhale Method may require that all advertising designate only their designated website, email address, and the franchisee's phone number for contact information. Franchisees need to budget for local advertising and promotion, creation of advertising materials, and ensure all advertising is approved by Gokhale Method to maintain brand consistency.