What action is a Gokhale Method franchisee required to take if the company modifies the Marks?
Gokhale_Method Franchise · 2024 FDDAnswer from 2024 FDD Document
We have the right to modify, add to, or discontinue use of the Marks, or to substitute different Marks, for use in identifying the Gokhale System and the businesses operating under the Marks. You must promptly comply with any required changes, revisions and/or substitutions, and will pay all the costs of modifying your signs, advertising materials, interior graphics and any other items which bear the Marks. We have no liability or obligation whatsoever with respect to any required modification or discontinuance of any Mark or the promotion of a substitute trademark, service mark or trade dress.
Source: Item 13 — TRADEMARKS (FDD pages 24–25)
What This Means (2024 FDD)
According to the 2024 Gokhale Method Franchise Disclosure Document, Gokhale Method has the right to modify, add to, or discontinue the use of its Marks, or substitute different Marks, for identifying the Gokhale System and businesses operating under those Marks. A franchisee must promptly comply with any required changes, revisions, or substitutions.
This means that if Gokhale Method decides to change its logos, slogans, or other identifying Marks, franchisees are obligated to implement these changes in their own businesses. This includes updating signs, advertising materials, interior graphics, and any other items that display the Marks.
Importantly, the franchisee is responsible for covering all costs associated with these modifications. Gokhale Method bears no liability or obligation for any expenses incurred due to the modification or discontinuance of any Mark, or the promotion of a substitute trademark, service mark, or trade dress. This is a potentially significant financial burden for franchisees, as rebranding can be expensive. Franchisees should factor in these potential costs when evaluating the Gokhale Method franchise opportunity.