Is Sandler Sales Training mandatory for Focus Cfo franchisees?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Sandler Sales Training | $0-$550 per month (Note 2) | Area Presidents begin within 120 days of signing your Franchise Agreement | You are required to participate in a Sandler Sales Training program through our approved vender. The required program includes a Bootcamp and a minimum of eleven (11) months of reinforcement training and coaching. We will pay for the cost of this program through our approved vendor up through the eleventh month of reinforcement training and coaching. Should you elect to continue to participate in reinforcement training and coaching beyond the required minimum eleven (11) months, you are responsible for 100% of the monthly costs for the duration of your participation. You are also responsible for your own travel, lodging, food and other out-of pocket expenses, if applicable. (FA § 7, Att. C) |
Source: Item 6 — Other Fees (FDD pages 11–13)
What This Means (2025 FDD)
According to Focus Cfo's 2025 Franchise Disclosure Document, Sandler Sales Training is mandatory for franchisees. The FDD states that franchisees are required to participate in the Sandler Sales Training program through Focus Cfo's approved vendor. This program includes a Bootcamp and a minimum of eleven months of reinforcement training and coaching.
Focus Cfo covers the costs of the Sandler Sales Training program through the approved vendor for the initial Bootcamp and the eleven-month reinforcement period. The cost is listed as $0-$550 per month. However, franchisees are responsible for their own travel, lodging, food, and other out-of-pocket expenses related to the training, if applicable.
If a Focus Cfo franchisee chooses to continue with the reinforcement training and coaching beyond the initial eleven-month period, they will be responsible for 100% of the monthly costs. The FDD specifies that the current approved vendor for the Sandler Sales Training program is The Ruby Group, and the current cost for instruction through this vendor is $550 per month. This ongoing training is optional, but the initial training is a requirement for all new Focus Cfo franchisees.