Where is the Sandler Sales Training Bootcamp held for Focus Cfo franchisees?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
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You are required to participate in an 11-month Sandler Sales Training program through our approved vendor, The Ruby Group, the cost of which is paid for by Focus CFO. The required program includes a Bootcamp and eleven (11) months of reinforcement training and coaching.
You are expected to begin this program within 120 days of signing the Franchise Agreement. The program starts with a Bootcamp that is offered either in-person (a two-day back-to-back session in Columbus, OH) or virtually (as 4 half-day sessions with two sessions held each of two consecutive weeks) by The Ruby Group. After the completion of Bootcamp, you will begin reinforcement training and coaching which is conducted virtually and includes 90 minutes of virtual instruction held once a week. Coaching consists of individualized monthly one-on-one coaching sessions with an assigned Sandler coach. You are also responsible for your own travel, lodging, food and other out-of-pocket expenses for this training program, if applicable.
Should you elect to continue to participate in reinforcement training and coaching beyond the required minimum eleven (11) months, you are responsible for paying 100% of the monthly costs for your extended participation. The current negotiated cost of continuing reinforcement tra
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 17–23)
What This Means (2025 FDD)
According to Focus Cfo's 2025 Franchise Disclosure Document, the Sandler Sales Training program includes a Bootcamp that can be attended either in-person or virtually. The in-person Bootcamp is a two-day session held in Columbus, OH. Alternatively, Focus Cfo franchisees can attend the Bootcamp virtually, which consists of four half-day sessions conducted over two consecutive weeks.
Focus Cfo requires franchisees to participate in an 11-month Sandler Sales Training program provided by The Ruby Group, a Focus Cfo approved vendor. The cost of this program is covered by Focus Cfo. After completing the Bootcamp, franchisees engage in 11 months of reinforcement training and coaching. This ongoing training involves 90 minutes of virtual instruction each week, along with monthly one-on-one coaching sessions with a Sandler coach.
If a Focus Cfo franchisee wishes to continue with the reinforcement training and coaching beyond the initial 11 months, they are responsible for the full monthly cost. The negotiated rate for continuing this training through The Ruby Group is currently $550 per month. Franchisees are also responsible for covering their own travel, lodging, food, and other out-of-pocket expenses if they choose the in-person Bootcamp option or attend any other optional training meetings.
The FDD also indicates that Sandler Sales Training is conducted by The Ruby Group, which is a franchisee of Sandler Systems, Inc. The Bootcamp itself requires 16 total hours to complete before moving on to the 90-minute weekly reinforcement training sessions that are held virtually.