What does the required Sandler Sales Training program include for Focus Cfo Area Presidents?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
cifications, standards and procedures, and best practices introduced in the initial training in Playbook. The program consists of six 90-minute sessions held the second and fourth Monday of each month. Sessions are held virtually.
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- Area Presidents are required to participate in a Sandler Sales Training program through our approved vendor, The Ruby Group. The required program includes a Bootcamp and a minimum of eleven (11) months of reinforcement training and coaching. Area Presidents are expected to begin this program within 120 days of signing the Franchise Agreement. The program starts with a Bootcamp which is offered either in-person (a two-day back-toback session in Columbus, Ohio) or virtually (as 4 half-day sessions with two sessions held during each of two consecutive weeks) by The Ruby Group. After the completion of Bootcamp, the Area President will begin reinforcement training and coaching. Reinforcement training sessions are conducted virtually and include 90 minutes of virtual instruction held once a week. Coaching consists of individualized monthly one-on-one coaching sessions with an assigned Sandler coach. We will pay for the cost of this program up through the eleventh month of reinforcement training and coaching. Should an Area President elect to continue to participate in reinforcement training and coaching beyond the required minimum eleven (11) months, the Area President is responsible for 100% of the monthly costs for the duration of their participation.
Source: Item 23 — Receipts (FDD pages 37–126)
What This Means (2025 FDD)
According to Focus Cfo's 2025 Franchise Disclosure Document, Area Presidents must participate in a Sandler Sales Training program through The Ruby Group. This program includes a Bootcamp and a minimum of eleven months of reinforcement training and coaching. Area Presidents are expected to begin this program within 120 days of signing the Franchise Agreement.
The Bootcamp is offered either in-person, as a two-day back-to-back session in Columbus, Ohio, or virtually, as four half-day sessions held over two consecutive weeks by The Ruby Group. After completing the Bootcamp, Area Presidents will begin reinforcement training and coaching. These reinforcement training sessions are conducted virtually and include 90 minutes of virtual instruction held once a week. Coaching consists of individualized monthly one-on-one coaching sessions with an assigned Sandler coach.
Focus Cfo covers the cost of this program up through the eleventh month of reinforcement training and coaching. If an Area President chooses to continue participating in reinforcement training and coaching beyond the required eleven months, they will be responsible for 100% of the monthly costs. The current negotiated cost of the reinforcement training and coaching with The Ruby Group is $550 per month. Area Presidents are also responsible for their own travel, lodging, food, and other out-of-pocket expenses, if applicable, for the in-person Bootcamp.