14. ADVERTISING

• 14.1. Focus CFO agrees to promote the Focus CFO Marks and Focus CFO System through the use of advertising or by such other means and such times and in such manner and amount as we shall, in Focus CFO's sole discretion, deems appropriate. Focus CFO shall provide Franchisee with business cards and placement on the Focus CFO website. Focus CFO may provide additional marketing, literature, brochures, sales tools, and workshop and presentation materials as it deems appropriate and in its sole discretion.
• 14.2. During the Term of the Agreement, Franchisee agrees to promote Focus CFO and the CFO Services subject to the following:
  • 14.2.1. Franchisee agrees to promote and offer CFO Services under the Focus CFO Marks and without prefix or suffix or other phrases (including, but not limited to Franchisee's name) and only that name;
  • 14.2.2. All advertising by Franchisee shall be factually accurate and in good taste (in the judgment of Focus CFO) and shall conform to the highest standards of ethical advertising;
  • 14.2.3. Franchisee agrees to refrain from any advertising practice that may be injurious to the business of Focus CFO and the goodwill associated with the Focus CFO Marks; and
  • 14.2.4. Franchisee may develop workshops or additional advertising materials for their own use, at their own cost; however, Focus CFO must provide written notice of approval of any such workshops or advertising materials that Franchisee develops in advance of use of the advertising material.
• 14.3. Internet Address; Website. Franchisee acknowledges and agrees that Franchisee must obtain prior written authorization from Focus CFO if Franchisee desires to have an Internet presence, or any email campaigns, utilizing any of the Focus CFO Marks or promoting the Focus CFO Services.

Source: Item 23 — Receipts (FDD pages 37–126)