What is Focus Cfo's obligation regarding trademark affidavits and renewal applications?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
ise Agreement.
ITEM 13
TRADEMARKS
Focus CFO grants Franchisees the non-exclusive right to provide CFO Services under the name "Focus CFO" and use the following marks:
You may also use any other current or future trade name, trademark, service mark or logo ("Marks") that we designate for your use, including the logo on the front of this Disclosure Document, to identify yourself as a Franchisee and in connection with providing the Focus CFO services. The Marks are either owned by Focus CFO or The CFO Company, LLC, a subsidiary of Focus CFO Holdings, LLC and licensed to be used by Focus CFO and our Franchisees. The identified trademark was registered on the United States Patent and Trademark Office ("USPTO") principal register on August 31, 2012 as Number 85/718,505.
Source: Item 13 — Trademarks (FDD pages 24–25)
What This Means (2025 FDD)
According to the 2025 Focus Cfo Franchise Disclosure Document, Focus CFO has filed the necessary affidavits and renewal applications for the trademarks as required by the United States Patent and Trademark Office (USPTO). The identified trademark was registered on the USPTO principal register on August 31, 2012, as Number 85/718,505.
This means that Focus CFO has taken the required steps to maintain its trademark registration with the USPTO. These filings are essential to keep the trademark active and enforceable, which protects the brand's identity and reputation. By keeping the trademarks in good standing, Focus CFO ensures that franchisees can legally use the brand name and associated logos in their business operations.
For a prospective franchisee, this indicates that Focus CFO is proactive in protecting its intellectual property. This lessens the risk of legal challenges related to trademark use. It is common for franchisors to handle trademark maintenance, as it is crucial for brand consistency and legal protection across all franchise locations. Franchisees benefit from a franchisor who actively manages and defends its trademarks.