What is the name of the Sandler Systems, Inc. franchisee that provides sales training for Focus Cfo?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
- (6) Sandler Sales Training is conducted by our approved vendor, The Ruby Group, a franchisee of the Sandler Systems, Inc.
You are required to participate in an 11-month Sandler Sales Training program through our approved vendor, The Ruby Group, the cost of which is paid for by Focus CFO. The required program includes a Bootcamp and eleven (11) months of reinforcement training and coaching.
You are expected to begin this program within 120 days of signing the Franchise Agreement. The program starts with a Bootcamp that is offered either in-person (a two-day back-to-back session in Columbus, OH) or virtually (as 4 half-day sessions with two sessions held each of two consecutive weeks) by The Ruby Group. After the completion of Bootcamp, you will begin reinforcement training and coaching which is conducted virtually and includes 90 minutes of virtual instruction held once a week. Coaching consists of individualized monthly one-on-one coaching sessions with an assigned Sandler coach. You are also responsible for your own travel, lodging, food and other out-of-pocket expenses for this training program, if applicable.
Should you elect to continue to participate in reinforcement training and coaching beyond the required minimum eleven (11) months, you are responsible for paying 100% of the monthly costs for your extended participation. The current negotiated cost of continuing reinforcement training and coaching through The Ruby Group is $550 per month.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 17–23)
What This Means (2025 FDD)
According to the 2025 Focus Cfo Franchise Disclosure Document, Sandler Sales Training is provided through The Ruby Group, which is an approved vendor and a franchisee of Sandler Systems, Inc. Focus Cfo franchisees are required to participate in an 11-month Sandler Sales Training program through The Ruby Group.
The required program includes a Bootcamp and eleven months of reinforcement training and coaching. The Bootcamp is offered either in-person (a two-day back-to-back session in Columbus, OH) or virtually (as 4 half-day sessions with two sessions held each of two consecutive weeks) by The Ruby Group. After the completion of Bootcamp, franchisees will begin reinforcement training and coaching which is conducted virtually and includes 90 minutes of virtual instruction held once a week. Coaching consists of individualized monthly one-on-one coaching sessions with an assigned Sandler coach.
Focus Cfo covers the cost of this initial 11-month program. However, franchisees are responsible for their own travel, lodging, food, and other out-of-pocket expenses for the training program, if applicable. Should a franchisee elect to continue participating in reinforcement training and coaching beyond the required 11 months, they will be responsible for paying 100% of the monthly costs. The current negotiated cost of continuing reinforcement training and coaching through The Ruby Group is $550 per month.