What materials does Focus Cfo provide to the Franchisee for marketing purposes?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
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provision, and/or to delete specific words or phrases, and in its reduced form such provision will then be enforceable and will be enforced.
14. ADVERTISING
- 14.1. Focus CFO agrees to promote the Focus CFO Marks and Focus CFO System through the use of advertising or by such other means and such times and in such manner and amount as we shall, in Focus CFO's sole discretion, deems appropriate. Focus CFO shall provide Franchisee with business cards and placement on the Focus CFO website. Focus CFO may provide additional marketing, literature, brochures, sales tools, and workshop and presentation materials as it deems appropriate and in its sole discretion.
- 14.2. During the Term of the Agreement, Franchisee agrees to promote Focus CFO and the CFO Services subject to the following:
- 14.2.1. Franchisee agrees to promote and offer CFO Services under the Focus CFO Marks and without prefix or suffix or other phrases (including, but not limited to Franchisee's name) and only that name;
- 14.2.2.
Source: Item 23 — Receipts (FDD pages 37–126)
What This Means (2025 FDD)
According to the 2025 Focus Cfo Franchise Disclosure Document, Focus Cfo provides franchisees with business cards and placement on the Focus Cfo website. Focus Cfo may also provide additional marketing materials such as literature, brochures, sales tools, and workshop and presentation materials, as it deems appropriate in its sole discretion. Franchisees are also given the opportunity to participate in a coordinated business development effort for networking with referral partners and developing new clients, as well as the opportunity to receive best practice tips and guidance to assist with business development activities.
Focus Cfo also provides franchisees with five Focus Cfo branded shirts, or upon request, the applicable number of Focus Cfo logo pins. These branded items are to be worn to all group marketing events and meetings with potential or new clients. Franchisees have the option to purchase additional Focus Cfo branded items from authorized vendors, with costs ranging from $30 to $150 per item.
While franchisees can develop their own workshops or additional advertising materials, Focus Cfo requires written approval before use. Franchisees must also obtain prior written authorization from Focus Cfo if they want to have an internet presence or email campaigns utilizing any of the Focus Cfo Marks or promoting the Focus Cfo Services. Franchisees must comply with Focus CFO's Social Media Policy when posting on and using social media sites and agree to remove any online content in violation of such policy within twenty-four (24) hours of request from Focus CFO.