What is the main focus of a Focus Cfo Area President's franchised business?
Focus_Cfo Franchise · 2025 FDDAnswer from 2025 FDD Document
Focus CFO. As a Franchisee of Focus CFO, you will operate your franchised business as an Area President, working to generate new clients for Focus CFO utilizing our client development system. Area Presidents' franchised businesses will focus on operating as business development leaders and serve as strategic relationship managers, matching Focus CFO clients with licensees of Focus CFO, referred to as CFOs. Note that some of the CFOs who you will work with are operating as franchisees of Focus CFO who signed franchise agreements with Focus CFO prior to 2023. As our system has evolved, we no longer offer franchise opportunities to individuals wishing to operate as a CFO. Rather, those individuals are independent contractors who have a license to use the Focus CFO Marks and other resources provided by Focus CFO.
Products and Services
Franchisees will market and offer CFO Services primarily to small and medium-sized businesses on a fractional or part-time basis. This includes offering businesses onsite or remote financial and operational support in the area of finance and operations, controller-level accounting and support services, business consulting or coaching, business value growth or exit planning services. The CFO Services that Franchisees will offer will be performed by qualified CFOs who have obtained a non-exclusive license (or prior to 2023, purchased a franchise) from Focus CFO to provide such services.
Market and Competition
The target market for your franchised business are small-to-medium-sized businesses who do not employ a full-time CFO.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 6–8)
What This Means (2025 FDD)
According to the 2025 Focus Cfo Franchise Disclosure Document, as a Focus Cfo franchisee, you will operate your franchised business as an Area President. The primary focus of your business will be to generate new clients for Focus Cfo by utilizing their client development system. Area Presidents function as business development leaders and strategic relationship managers, connecting Focus Cfo clients with licensed CFOs. Some of these CFOs may be franchisees who signed agreements before 2023; however, Focus Cfo no longer offers franchises to individuals wishing to operate solely as CFOs. Instead, these individuals are independent contractors licensed to use Focus Cfo's resources.
In practical terms, this means that your role as a Focus Cfo Area President is heavily oriented towards sales and business development. You will be responsible for finding and securing new clients for the Focus Cfo network. You will also manage the relationships between these clients and the CFOs who provide the actual financial services. This dual role requires strong networking, marketing, and client management skills.
Focus Cfo franchisees market and offer CFO Services primarily to small and medium-sized businesses on a fractional or part-time basis. These services include onsite or remote financial and operational support, controller-level accounting and support, business consulting or coaching, and business value growth or exit planning services. The actual CFO services are delivered by qualified CFOs who have a non-exclusive license from Focus Cfo to provide these services. Franchisees are paid as independent contractors based on the fees generated from the CFO Services performed by Franchisees and licensees for the Focus CFO client base.