factual

What is the Focus Cfo franchisee's responsibility regarding performing duties and obligations?

Focus_Cfo Franchise · 2025 FDD

Answer from 2025 FDD Document

  • 7.4.1.

Other Franchisee Responsibilities.

Franchisee shall be responsible for performing the duties and obligations set forth on Attachment D.

  • 7.7.

Duty to Devote Sufficient Time and Effort.

Franchisee shall devote sufficient time and effort to satisfy its responsibilities and obligations under this Agreement, including those responsibilities in this Section 7 and Attachments D.

ATTACHMENT D TO FRANCHISE AGREEMENT

AREA PRESIDENT RESPONSIBILITIES (EFFECTIVE AS OF APRIL 15, 2025)

Focus CFO has the right to modify the provisions of this Attachment upon 30 days prior written notice.

    1. Area Presidents will have the primary responsibility for lead generation, recruiting of CFOs in their Home Territory and any Secondary Territory granted to the Area President, and developing a client base through networking and other business development tools by following Focus CFO's core processes.
    1. Area Presidents will maintain a Cookbook outlining their participation in business development, group marketing and client delivery activities using the standard Focus CFO format as outlined in the Playbook.
    1. Area Presidents will develop and manage an individual "Area Plan." The Area Plan will include networking contacts and business organizations.
    1. Area Presidents are responsible for communicating regularly with CFOs regarding the activities and services being provided to each client in the Area President's Book of Business. This includes a review of the 90-day plan for the client each quarter, with the CFO and the client.
    1. Area Presidents will assist with identifying and interviewing individuals to serve as CFOs for the Focus CFO client base and developing a CFO team to support group marketing activities (the "Group Marketing Team").
    1. Area Presidents will coordinate and lead approved marketing activities, which may include other Area Presidents and CFOs from within their Home Territory or within any Secondary Territory granted to the Area President.
    1. Area Presidents are responsible for conducting such additional duties and responsibilities as established from time to time by Focus CFO.

ATTACHMENT E TO FRANCHISE AGREEMENT

FRANCHISEE PERFORMANCE STANDARDS AND FAILURE TO PERFORM GUIDELINES (EFFECTIVE AS OF APRIL 30, 2021)

Focus CFO has the right to modify the provisions of this Attachment upon 30 days prior written notice.

All Franchisees are expected to meet the performance standards outlined below. If you fail to meet any one of these standards and such failure continues after receiving thirty (30) days' notice from Focus CFO of such failure to meet the standard, or you accumulate three (3) violations of any individual or combination of these standards below, during the term of this Agreement, including repeated violations of the same standard, Focus CFO will have the right to terminate the Agreement by written notice to you without any further opportunity to cure.

    1. You must comply with Focus CFO's policies, as outlined the Playbook;
    1. You must participate in, or attend, at least 75% of the total required training sessions held by Focus CFO;
    1. You must consistently demonstrate, follow, and abide by, Focus CFO's Core Values as outlined on Focus CFO's website and in the Playbook (violations of which can be reported by another Franchisee or Corporate Associate);
    1. You must regularly collaborate with other Area Presidents and CFOs within your Home Territory or within any Secondary Territory granted to the Area President;
    1. You must demonstrate an ability to follow Focus CFO's core processes and procedures related to business development, new client acquisitions, ongoing client support and client retention;
    1. You must not be negligent in the performance of the duties as outlined in the Franchise Agreement or as a result of any Focus CFO client arrangement; and
    1. You must follow the policies or directives of Focus CFO, any Focus CFO affiliate or a Focus CFO client, as such policies or directives are established from time to time after written notice by us.

Source: Item 23 — Receipts (FDD pages 37–126)

What This Means (2025 FDD)

According to the 2025 Focus CFO Franchise Disclosure Document, franchisees are responsible for performing duties and obligations as detailed in Attachment D of the franchise agreement. Attachment D outlines the responsibilities of the Area President, which includes lead generation, recruiting CFOs, and developing a client base through networking and business development, all while adhering to Focus CFO's core processes. Area Presidents must also maintain a Cookbook detailing their participation in business development, group marketing, and client delivery activities, using the standard Focus CFO format outlined in the Playbook. They are further required to develop and manage an individual "Area Plan," which includes networking contacts and business organizations.

Furthermore, Focus CFO franchisees must communicate regularly with CFOs regarding the activities and services provided to each client, including quarterly reviews of the 90-day plan with the CFO and the client. They also assist in identifying and interviewing individuals to serve as CFOs and developing a CFO team to support group marketing activities. Franchisees coordinate and lead approved marketing activities, potentially involving other Area Presidents and CFOs. Additionally, they are responsible for conducting any additional duties and responsibilities established by Focus CFO from time to time.

Beyond Attachment D, Focus CFO franchisees have a general duty to devote sufficient time and effort to fulfill their responsibilities under the agreement, including those specified in Section 7 of the agreement and its attachments. Franchisees are also expected to meet performance standards outlined in Attachment E, which include complying with Focus CFO's policies in the Playbook, participating in at least 75% of required training sessions, and consistently demonstrating Focus CFO's core values. Failure to meet these standards can lead to termination of the agreement. Franchisees must also follow Focus CFO's core processes for business development, client acquisition, support, and retention, and must not be negligent in their duties. They are also required to adhere to the policies and directives of Focus CFO, its affiliates, and its clients, as communicated in writing.

Focus CFO retains the right to modify the provisions of Attachments D and E with 30 days' prior written notice. This highlights the importance of franchisees staying informed about any changes to their responsibilities and performance standards. Franchisees are also expected to participate in local or regional events to promote the Focus CFO system and work collaboratively with other franchisees to support the system and its trademarks. This collaborative approach and adherence to standards are crucial for maintaining the integrity and reputation of the Focus CFO brand.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.