and

• 2.3.6. Franchisee satisfies any additional training and certification requirements required by Focus CFO.

3. TERRITORY AND OFFICE

• 3.1. Territory. Franchisee will receive a non-exclusive geographic territory for the operation of its Franchise (the "Home Territory"). The Home Territory will be defined as a seventy-five (75) mile radius surrounding the business address of the Franchisee as provided by Franchisee in Section 16.3. This Home Territory, however, shall not extend into neighboring states where Focus CFO is not registered to sell franchises as of the effective date of this Agreement. Other franchisees will likely be operating within the geographic area included in the Home Territory, or a portion of the Home Territory. Thus, Franchisee will likely face competition from other franchisees for Focus CFO clients and potential clients. However, Franchisees are required to work together within each geographic area in a collaborative and supportive manner and coordinate efforts within the geographic area to minimize conflicts.
  • 3.1.1. Franchisee shall not perform any form of direct outreach marketing, solicitation or networking activities for lead generation or building a referral network ("Direct Outreach Marketing") outside of its Home Territory without the prior written approval of Focus CFO. In order to perform Direct Outreach Marketing outside the Home Territory, Franchisee will be required to purchase an additional territory ("Secondary Territory"). However, Franchisee is permitted to contact and follow leads for client opportunities referred to it by referral partners within its Home Territory, even if those client opportunities fall outside of the Franchisee's Home Territory, except if the client opportunity is located in a state listed as restricted in the Focus CFO Policies and Procedures Playbook.
  • 3.1.2. To purchase a Second Territory, Franchisee shall request approval in writing by contacting Focus CFO's President.

Source: Item 23 — Receipts (FDD pages 37–126)